ETF.com Sold for $12.6 Million

etf-com-logoAccording to a Securities & Exchange Commission quarterly report filing (10-Q), the ETF.com domain name and website were sold earlier this year for $12.6 million. The deal was originally announced in a press release in March, although the price was not revealed until this recent filing. As you probably know, ETF is an acronym for “exchange traded fund,” and ETF.com has been an active website.

The buyer of the domain name and website is Bats Global Markets, a publicly traded company. According to the about us page on ETF.com, Bats Global Markets is “a leading global operator of exchanges and services for financial markets and the world’s No. 1 market for ETF trading.

Here’s what the SEC filing had to say about the ETF.com domain name and website:

“On April 1, 2016, the Company completed the acquisition of ETF.com for $12.6 million in cash. ETF.com is a provider of exchange traded fund (ETF) data, news and analysis, with approximately $3.0 million in annual revenue for 2015. The purchase price was allocated to goodwill ($8.5 million), intangible assets ($3.5 million) and working capital ($0.6 million) and is recorded in the U.S. Equities segment.”

Obviously, the acquisition was not purely a domain name purchase. However, I think it is pretty clear that a significant part of the acquisition cost was due to the high value ETF.com domain name.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn
  1. They could have “bought” a possible .ETF extension for that money plus app. 30 other nTLD’s.
    Yet they went with the .com. Great deal!

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Slash.com Reportedly Acquired for $1 Million

0
According to a post on X, the Slash.com domain name was acquired for $1 million. I understand the domain name was acquired with the...

Last Call: 2025 Domain Industry PMC Jersey

0
Our customized domain industry Pan-Mass Challenge jersey raises a substantial amount of money for Dana-Farber Cancer Institute each year. The company that produces the...

Details Behind $1 Million+ Deal for Diversification.com

1
Paul Rubillo shared some details about a deal he struck for the Diversification.com domain name. When the deal concludes, it will be valued at...

GoDaddy Auctions Expands AI Images and Descriptions

1
I recently noticed that GoDaddy Auctions began incorporating artificial intelligence-generated images and descriptions to its auction listings. This AI-generated content appears in the Details...

Atom to Launch Price Tracking Feature

0
I don't use Google Shopping for much beyond the native price tracking tool. If there's a product I want to buy but think it's...