ETF.com Sold for $12.6 Million

etf-com-logoAccording to a Securities & Exchange Commission quarterly report filing (10-Q), the ETF.com domain name and website were sold earlier this year for $12.6 million. The deal was originally announced in a press release in March, although the price was not revealed until this recent filing. As you probably know, ETF is an acronym for “exchange traded fund,” and ETF.com has been an active website.

The buyer of the domain name and website is Bats Global Markets, a publicly traded company. According to the about us page on ETF.com, Bats Global Markets is “a leading global operator of exchanges and services for financial markets and the world’s No. 1 market for ETF trading.

Here’s what the SEC filing had to say about the ETF.com domain name and website:

“On April 1, 2016, the Company completed the acquisition of ETF.com for $12.6 million in cash. ETF.com is a provider of exchange traded fund (ETF) data, news and analysis, with approximately $3.0 million in annual revenue for 2015. The purchase price was allocated to goodwill ($8.5 million), intangible assets ($3.5 million) and working capital ($0.6 million) and is recorded in the U.S. Equities segment.”

Obviously, the acquisition was not purely a domain name purchase. However, I think it is pretty clear that a significant part of the acquisition cost was due to the high value ETF.com domain name.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn
  1. They could have “bought” a possible .ETF extension for that money plus app. 30 other nTLD’s.
    Yet they went with the .com. Great deal!

Leave a Reply

Recent Posts

CEO of NFT.com Shares Domain Name Acquisition Learnings

0
Jordan Fried is the owner of some exceptional domain names. A few of the domain names he owns include NFT.com, PuertoRico.com, and Fried.com. This...

Taking a Blog Break

45
I have been writing articles on my blog since 2007. I have been fortunate to have the advertising support of many domain industry companies...

Some Thoughts About 2023

3
As the year winds down, I have been thinking about what to expect for the upcoming year. I am hopeful that it will be...

How I Am Preparing for the New Year

4
Less than a week remains in 2022. This is generally a quiet week in terms of domain name sales, so I tend to spend...

Squadhelp Introduces AI Business Name Generator

0
Earlier this month when OpenAI's ChatGPT chatbot was trending, I discussed some of the ways artificial intelligence (AI) could be used for domain investing....