Eagle Eye Networks Spends $300k to Upgrade to EEN.com

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In May of this year, the EEN.com domain name was reportedly sold for $300,000, as recorded by NameBio. The sale, which was brokered by Larry Fischer’s GetYourDomain.com, is tied with the sale of Signet.com for the tenth largest domain name sale of the year in the DNJournal year to date sale report. The EEN.com domain name was sold by Anything.com (for some reason, the current Whois record still shows Anything.com as the registrant).

According to a press release this morning, a company called Eagle Eye Network is going to be using EEN.com for its website. Here’s why the company said it made the change from EagleEyeNetwork.com to EEN.com:

“Eagle Eye chose to make this investment to improve efficiency of communications with its partners and customers. This domain change reflects Eagle Eye’s continued evolution and rapid growth as a global leader in cloud video surveillance. Eagle Eye has updated its email addresses to correspond with the new website domain

‘With the rapid growth we have experienced, Eagle Eye has reached a point in our business lifecycle where simplifying and shortening our domain makes good business sense,’ stated Dean Drako, CEO and founder of Eagle Eye Networks. ‘Eagle Eye continues to have a strong commitment to efficiency, speed, and customer service, and this change is a reflection of those principles.’”

Being able to upgrade to a valuable three letter .com domain name like EEN.com is a luxury many companies don’t have. $300,000 is quite a bit of money for a domain name, but shortening the domain name should make it easier for clients and prospects to find the company’s website. In my opinion, operating on an aged 3 letter .com domain name is good for marketing purposes, and it also gives additional authority to the company.

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