I noticed a marketing campaign from a startup called DribbleUp that is utilizing new gTLD domain names in its various advertisements. Over the past couple of weeks, I have noticed several different Facebook advertisements for the company’s DribbleUp product that are similar in nature to this one:
As you can see, the advertised domain name is DU.Fitness. When someone clicks on the link in the ad, visitors are directed to the company’s website found on the brand match DribbleUp.com domain name.
Other DU new gTLD domain names I can see the company is using include the following:
Because the company uses Whois privacy on its domain registrations combined with the fact that it is using the short DU acronym, I am not able to see if the company has other new gTLD domain names or if it is using other new gTLD extensions.
I think this is a good illustration of how companies can use multiple new gTLD domain names in a marketing campaign.