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Neustar Domain Names

Don’t Give Up a Deal Over Pennies


It’s always important to get a great deal when trying to buy a domain name to flip, but if you like a name at a rough price range enough to consider buying it, don’t fret over a few percentage points. From experience, I hesitated on a deal that I now regret not making.

I recently tried to buy a domain name for several hundred dollars, and the negotiation came down to the owner wanting $100 more than I wanted to pay.   With escrow fees, it would have been less than a couple hundred dollars more, but I thought (and still think) the name is worth between $2-3,000 on a quick flip. I ended up walking away from the deal because I thought the seller would figure that having my cash would be better than keeping the domain name he hasn’t sold in 8+ years of ownership.

It’s needless to say, but I checked the Whois today (several weeks later) and the domain name has changed hands. Perhaps someone else saw that the price was lowered or maybe the owner became motivated to sell it. Whatever the case is, I am sure I couldn’t buy the name today without greatly overpaying. It’s my loss, but an important lesson for people who are privately buying domain names.

If you see value in a domain name, get the best price you can, but don’t fret over a couple of percentage points. If the domain name is worth what you think it’s worth, and you are fairly close to buying it but just can’t hammer out the exact deal you want, think about what happens if the owner sells it to someone else. If you’d regret it, you should probably jump on the name.

Domain names are one of a kind, unique assets. When they are sold to a developer, end user, or unmotivated seller, you will lose your chance to get a deal. If your gut says to buy it, don’t hesitate to pull the trigger, even if the deal isn’t perfect.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (3)


    “I thought the seller would figure that having my cash would be better than keeping the domain name he hasn’t sold in 8+ years of ownership.”

    I never think like that, Elliot.

    I have many names ten plus years and get the “You’ve had this name X number of years and its not developed/etc.” from several email inquiries.
    Hey, As long as the name pays for it’s renewal – and it’s generic, especially service related, I tend to keep them.

    February 6th, 2010 at 2:05 pm


    @ Mitch

    I don’t usually either, but my assumption was that since we were so close (maybe 8%) he would realize that if he didn’t get that much in 8 years, he would decide to sell it.

    February 6th, 2010 at 2:07 pm

    Damir Tankovic

    Great post – U are spot on – Domain names are one of a kind, unique assets

    February 7th, 2010 at 11:39 am

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