Domain Registrant Helps Genesee Brewing Company

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Typographical error domain names can still generate parking revenue for the registrant. Typically, the more valuable typo domain names are misspellings of popular websites that generate traffic. For instance, Googole.com is a typo domain name of Google.com (which happens to be registered to the search giant). Most frequently, typo domain names are simply mistyped by the user rather than errors caused by the corresponding brand.

WHEC published an article about how Genesee Brewing Company misspelled its domain name on its packaging (GeneseeeBeer.com instead of GeneseeBeer.com). The brewer lucked out when a consumer spotted the error, registered the typo domain name, and redirected the typo domain name back to the correct website.

The story was shared in a series of tweets from the brewery:

Kudos to Genesee for owning up to the error and for sharing this story. I have reached out to companies to offer a free tip about a domain name related issue, and not only do many not reply, but some even take an adversarial position. It’s gotten to the point that it’s not usually worth reaching out. I am glad to see Genesee reached out to Aaron and hopefully will send him some beer.

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