Having dealt with a variety of people and companies that have tried to buy my domain names over the years, I believe that price expectations for domain names vary wildly. Some people have absolutely no idea how much domain names are worth, and others seem to have a general idea about value but don’t know much about specifics. This could be a negotiation ploy, or simply, they know they need a good domain name but don’t know how much good domain names are worth.
Bill Sweetman of Name Ninja produced this handy illustrated domain name price guide for startups (shared below). Bill and his company have experience consulting with startups and other companies who need to acquire domain names, and I think the infographic is a fairly accurate assessment of current domain name market conditions. It is in an easy to understand format, making it a great tool to help people understand what domain names are worth.
Along with the infographic, Bill wrote a blog post with details about the infographic and some color commentary about the domain name marketplace.
One thing to keep in mind is that individual domain name values can vary considerably depending on the owner of the domain name, how the domain name is being used, and the owner’s future plans for the domain name. The domain name market is dynamic, and the value of seemingly similar domain names can vary tremendously (Go.com vs. OG.com for example). Hopefully Bill will continue to update the graphic as market conditions dictate.
This illustrated look at domain name values will be something I share with people who inquire about my domain names and either balk at my asking price or simply don’t understand domain name values.