Afternic recently underwent a major upgrade, and the user interface and functionality were almost completely overhauled. Shortly after the re-launch, I posted an article seeking feedback about the revamped website, and many helpful suggestions were made.
I am sure Afternic had employees and clients beta test3e the new site, but as with every web project, there were a variety of issues that needed to be worked out. Having a wider range of users test out the new site and provide feedback can be beneficial to companies, especially because the people reviewing the site are customers and potential customers.
I invite other companies to submit their new or revamped websites for review on my blog. I believe the people who read my blog would be happy to help make the user experience and functionality better for a domain industry website that we want to use.
Many companies seem to shy away from the possibility of receiving negative feedback about their website or project. However, if they are willing to address customer issues, even those that aren’t related to a redesigned website, it will improve customer retention and usage.
It really makes sense to ask customers and potential customers for candid feedback, and I am willing to play host to this.