DME.com Subject of UDRP Filing (Updated)

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A UDRP was filed at the National Arbitration Forum (NAF) against the valuable DME.com three letter .com domain name. The  filing can be seen at UDRPSearch.com, and it is case #1759818.

DME.com was created in June of 2001, making the domain name 16 years old. The registrant of the domain name is listed as DME Online Services, Ltd., so it would make sense that it owns the matching DME.com domain name. Using DomainTools’ Whois history tool, I can see that the same registrant has owned DME.com since at least June of 2007 (over 10 years). When I visited DME.com this morning, I was forwarded to a landing page with pay per click advertising.

As a three letter .com (LLL.com) domain name, DME.com is quite valuable. DomainIQ pegs its value at $179,000. I do not see any sales records for DME.com in NameBio, and I do not see any emails offering DME.com for sale by anyone.

Because this UDRP was filed at NAF, the entity that filed the complaint is not known and likely won’t be known until a decision is published. I did a Google search for DME, and as you might expect, there are a whole lot of companies, organizations, and people that use DME as initials. It seems that many businesses use DME as initials for “durable medical equipment,” and there seem to be many companies that sell this type of equipment and use it in their page titles and page descriptions.

Since I can’t see who filed the UDRP complaint, here are 10 Google results for DME:

  • DME Company (uses DME.net)
  • Durable Medical Equipment (DME) Center
  • DME Catalog
  • DME Supply USA
  • DME – Engineering for Life Sciences
  • DME Expansion Joints & Exhaust Components
  • DME On Demand – Noridian
  • DME – 21st Century Energy
  • Dodzy Memorial Enduro
  • DME Delivers: Direct Marketing Agency

Based on what I can see, I am not really sure how the complainant will prove its case and win the UDRP because of the wide usage of “DME” both in the generic sense and as an acronym. I was recently stunned about the IMI.com UDRP decision so who knows. I presume the domain owner will respond to this UDRP, and that will likely be helpful in retaining the domain name.

Update: The UDRP was denied and the domain name will remain with the current registrant. Attorney Zak Muskovitch defended the domain owner.

4 COMMENTS

  1. “Because this UDRP was filed at NAF, the entity that filed the complaint is not known and likely won’t be known until a decision is published. ”
    Why do they allow this? Seems one sided to me.

  2. “The registrant of the domain name is listed as DME Online Services, Ltd., so it would make sense that it owns the matching DME.com domain name.”

    It would make sense if there were such an entity. The same whois data is used for “traderpost.com” registered to “Trader Post Online Services, Ltd.”; “goodie.com” registered to “Goodie Online Services, Ltd”.

    I wouldn’t hold out a lot of hope for this one.

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