In my opinion, there are a number of factors that make a blog successful, but I think the most important thing is the amount of discussion in the comment section of each post. Some might argue that this is a sign of the health of a blog (I agree), but I also believe it’s what keeps a blog successful and popular.
I primarily buy and sell domain names for a living, in addition to managing a few of my company’s websites. Even with that being said, there are a lot of things I don’t know and/or are not doing as best as I could be doing. My knowledge on many topics is limited. When I write a blog post, it’s the comments and dialog that often add more to the topic than the original blog post.
I appreciate the contributions of those who comment on my blog. Your insights and ideas enhance what I write, and those thoughts are beneficial to me and to others who read this blog.
When you start a blog – or you start a website that has a blog-like feel/concept, it’s important to keep this in mind. The more you encourage discussion and participate in the discussion, the more successful your website will be. It’s one reason why I don’t recommend building a website on a random domain name that covers a topic you have no personal interest in covering.
When a website owner is engaged with its readers, it will increase the “stickiness” and help make a blog successful. Keep this in mind when you are working on your next site. Encourage discussion and sharing, and be willing to participate. Sure, it’s not as easy as a one way communication stream, but it will pay dividends.