According to an article in the Wall St. Journal, IAC may be looking to sell two of its websites, which use exceptional domain names. Dictionary.com and Thesaurus.com may both be for sale:
— The Wall Street Journal (@WSJ) March 27, 2018
Here’s an excerpt from yesterday’s WSJ article:
“Dictionary.com is for sale—you can look it up.
The online definition resource is being put on the block by Barry Diller’s IAC/InterActiveCorp , IAC -1.84% the company said.
IAC said it has hired investment bank Allen & Co. to explore a sale after two parties separately approached the company expressing interest in a possible acquisition of the property and its sister site, Thesaurus.com.”
Obviously this would be far more than a domain name sale. Both Dictionary.com and Thesaurus.com are well developed and have active websites. From the domain name point of view, both of these properties use exceptional exact match domain names. Not only does the branding tell visitors exactly what they can expect to find on each of these websites, but they are also strong brand names.
I regularly encounter resistance from people who declare that domain names don’t matter as much anymore as they once did. While I would agree with the sentiment on long tail keyword domain names, I still strongly believe that short, relevant .com domain names still hold tremendous value. They can be used in the brandable sense (like Apple.com or Amazon.com) or in the literal sense like Dictionary.com or Thesaurus.com.
We’ll see if these two domain names move in the nearterm. If they do, perhaps we will see how much the buyer values the domain name vs. the underlying business in a subsequent SEC filing from the publicly traded IAC.