According to a number of news outlets, US President Barack Obama is going to announce his new jobs initiative called the American Jobs Act, in a speech this evening. In anticipation of tonight’s speech, the Democratic National Committee has registered the domain name AmericanJobsAct.com. It is registered to the DNC and uses a @democrats.org email address, without privacy protection.
Whether the Democratic National Committee plans to use AmericanJobsAct.com to promote this proposed legislation remains to be seen, but it was a smart domain registration nonetheless. I am sure the Democratic Party would rather own it for its own platform rather than see someone else register and use it as a platform to oppose the legislation. The domain name was just registered yesterday, September 7, 2011.
At the present time, the domain name resolves to a Go Daddy landing page with pay per click (PPC) links, most of which are for job-related websites. According to various articles I’ve read (albeit not from clearly reputable sources), it appears that GoDaddy CEO Bob Parsons is a donor to (and supporter of) Republican causes, so you’d wonder if he’d be able to change some of the jobs PPC links to Republican cause website links.
The smart thing for the DNC to do would be to either forward the domain name to its party’s website or push a new website live just before the speech. I am sure “American Jobs Act” will be a highly searched term over the coming days and weeks.