Dave Evanson Reports 6 Figure Sale of VitaminC.com

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Sedo broker Dave Evanson reported the sale of the VitaminC.com domain name at a price of $104,000 via his Twitter account. The Whois registration information is currently private, so I am not sure if the domain name has already been transferred to the buyer. I spoke with Dave on the phone a moment ago, and he was unable to provide information about the buyer or seller.

VitaminC.com had been listed at Sedo with a $200,000 asking price. Personally, I think $104k is a solid sale price for this particular domain name. There are a ton of companies who sell Vitamin C products like Emergen-C packets, tablets, and other products that contain Vitamin C in them.

I was unable to find any previous sales reports for the VitaminC.com domain name. I did find a thread on DN Forum where someone listed VitaminC.com with two other domain names for sale for $30,000 as a package back in 2004. I don’t know if the domain name sold back then, but if it sold for close to $30k nearly ten years ago, that is a pretty healthy ROI, not even considering revenue earned in the meantime.

If the Whois changes and the buyer becomes public, I will update this post to share who bought the domain name. There are a number of companies in the health and vitamin supplement business that would benefit from owning this domain name.

11 COMMENTS

  1. Wow, I’m sure that’s very exciting for Dave, congrats! Elliot, do you have any tips on how to sell domains in that price range? I think it would make for a very good post, because lots of domainers sell domains in the $$$-$$$$ regularly, but do not have enough knowledge or experience with reaching the so called “big boys” let alone negotiating with them.

  2. Congrats, Dave… But you lose steam. We used to see more and better sales from you. Hopefully soon you will come with better numbers and especially more often 🙂

  3. Mike, a lot of deals are done in private now, and are not disclosed. There are guys you have never heard of in this industry churning out 5-6 figures a month of sales you will never even know happend.

  4. And with a show of hands now, who reading this blog did not immediately open another tab or window to quickly check on the other major vitamins and even *bcomplex…? 😀

  5. Congrats to the seller and the broker who negotiated the sale. I am not convinced this was such a great acquisition for the buyer.

    I have been physically active for some thirty years and purchased my share of nutritional supplements over that time. Unless you have been advised by a physician of a specific deficiency, I don’t believe it is even prudent to buy individual vitamins – just stick with a multivitamin or shake which includes them. Of course eating a diet with ample fruits and vegetables is the best solution. However, I generally buy whey protein supplementation (which includes other vitamins/minerals) either at the grocery store or Target or my gym when it is on sale or occasionally at a local health food store.

    What people should do and what they actually do are not always in sync but I find it hard to justify this price as a prudent acquisition. Owning the exact match .COM for many products and services and geos can make for a nice brand but when it comes to vitamins, who cares? Would Cereal.com be a great buy for General Mills at $250k? How much incremental revenue would they generate in sales as a result of that purchase? Most people buy cereal during their weekly trip to the grocery store – not online. I guess if people are searching for vitamin C and buying it from health food stores, the owner of this domain could sell Vitamin C via the site – perhaps even other nutritional supplements as well. But I just view this domain as TOO generic to be a good brand. Who knows what the type-in traffic is but if they don’t price the product competitively people will buy elsewhere. Who wants to pay shipping for a small-dollar purchase?

    Anyway, I don’t see much value in this domain other than the leads generated from type-ins and I am sure a fair percentage of type-in traffic would just be looking for information – not necessarily to buy online.

  6. ibuprofen800mg.com is for sale, seems to me about the same thing.
    In fact, it has a lot of websites using this as a heading to there website to gather traffic to sell medications online.
    My guess is if you want high prices for your domain, don’t list them with a price, wait for an offer then throw out the price.
    I think that’s what these corporate domainers do,
    IMO.

  7. Don’t see this domain name being that exceptional. This sale is great for the owner rather than buyer. Vitamin C searches are mostly to inform patients of good vitamins to take. How many people are actually searching to buy Vitamin C online? You can go to Costco and buy Vitamin C in bulk.

    VitaminC.com is a solid domain name but it lack the generic revenue appeal that popular health and beauty items which can make massive monthly revenue.

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