I have quite a few Google News Alerts set, so I see dozens of news articles related to domain names each day. Oftentimes, I notice news articles that are actually press releases, and occasionally they are used to announce domain names are for sale.
A press release can be an effective way to get in front of decision makers. Sending individual emails is also effective, but a press release can have much greater reach than email. It is also less intrusive than sending an unsolicited email.
The downside to a press release is the cost. I haven’t looked into the cost of a press release, but it looks like they can cost hundreds of dollars. Obviously, there is no guarantee of a sale, but the cost is sunk.
I don’t believe I have ever used a press release to sell a domain name. At least I can’t recall doing so. Would you use a press release – or have you used one – to sell a domain name?