My wife and I were driving in town over the weekend, and I noticed a pick up truck next to us that was using a new gTLD domain name. Seeing a new TLD being used is relatively rare, and seeing a local company using one is even more rare. I shared the photo on Twitter, and there were some comments about the company not using http:// or www.
— Elliot Silver (@DInvesting) October 14, 2018
I think using the new extension locally is fine for this company, and their usage could probably be cited as one of the reasons for having the new extensions. Today’s question asks if company’s like this should advertise their website with http:// and/or www or if that is unnecessary.