Yesterday, it was reported on NamePros that a blockchain company called Swarm acquired the Swarm.com domain name for an undisclosed sum. I have noticed quite a few cryptocurrency related businesses (platforms, exchanges, wallet, and other blockchain related entities) acquire high value brand matching .com domain names in the aftermarket. Some sales have been public (Token.com and Tokens.com) and others have been private. Most seem to come after raising capital.
From my perspective, many companies start out on inferior .com domain names or alternative extensions. Owning the exact match domain name is good for branding and can help convey trust. That is just my perspective, so take it for what it’s worth.
Today’s poll question is do you think a cryptocurrency / blockchain entity needs its exact match brand .com domain name, or do you think they would be fine without it?