The Monday following “Black Friday” is a huge shopping day for consumers, and as a result, retailers recently started to post great online sales on this Monday, which was yesterday. “Cyber Monday” is the term for this day, coined by the National Retail Federation, who incidentally happens to own CyberMonday.com. It will be interesting to see the results of retailers and websites for Cyber Monday, both in terms of revenue and traffic when they begin reporting these results later this week or next week.
One way to see online trends is by using the Reinvent Index to track their Shopping category. Ironically enough, Reinvent owns BlackFriday.com, and as Sahar pointed out, Reinvent was cross-promoting many of their retail domain names with BlackFriday.com. If you visited HDTV.com on Friday, there was a button on the top left corner of the site encouraging visitors to click through to BlackFriday.com for some great shopping deals.
I don’t own any retail or ecommerce domain names, so my traffic statistics may not be relevant, however, I think they show the activity of people who are online:
Burbank.com – up 69.5% from Sunday
Burbank.com – up 36.9% from last week
Lowell.com – up 44.3% from Sunday
Lowell.com – up 18.1% from last week
TropicalBirds.com – up 40.2% from Sunday
TropicalBirds.com – up 32.7% from last week
FuelAssistance.com – up 252.9% from Sunday
FuelAssistance.com – up 66.7% from last week
ElliotsBlog.com – up 102.4% from Sunday
ElliotsBlog.com – up 2.4% from last week
Cyber Monday Results
Zappos set an all-time record yesterday. Shoedepartment is also 30% CAGR.
see twitter.com/zappos
Interesting article…
I’d like to find a list of the Top 100 Online Retailers for that day…
~DomainBELL (Patricia)
traffic might be up but i would guess dollars spent per order is down (as a result of significant discounting + consumers simply becoming much more cautious)
Wow…that’s a huge jump for FuelAssistance.com.
Any particular reason?