I was thinking about something today regarding affiliate relationships for your websites and online ventures. When you choose to partner with a company, make sure there are no ways for the customer to be lost during the hand off from your site to theirs. If a customer leaves your site, you should be guaranteed that they won’t end up making a purchase without your site getting the credit.
i can think of a couple examples off the top of my head, which will lead me to questioning my affiliates later this week:
1) If the customer can call the company, they should have to enter a unique code for your website. If they don’t have to do that, the sale won’t be attributed to your site.
2) If there is no automated sales process and they can negotiate the price with the company, you may end up losing the sale.
It’s important that you work with affiliates who make certain that you get credit for all sales attributed to your website. You should also work with affiliates where the product is easy to purchase, the sales process is seamless, and the entire process is trackable. All of this will lead to a long and mutually beneficial relationship.