Last week, Alan Dunn shared a link to an article about a company that decided to rebrand as Alongside. The company was able to acquire the exact match Alongside.com domain name, although the article didn’t really discuss how the domain name was acquired. It did, however, give me an idea that might help me sell domain names.
— Alan Dunn (@alangdunn) October 7, 2016
There are two excerpts from the article that grabbed my attention:
“We enlisted Pauly Ting to help us make sense of it all and come up with a name that fits us perfectly.”
“We enlisted Rob Meyerson from Heirloom, who had an impressive naming background for some of the biggest brands in the world”
Many companies use branding agencies or branding strategists to help figure out a good brand name. Obviously naming a company is important, and there are experts whose job it is to come up with a great (and fitting) brand name. Once a few brand names are chosen, the company needs to figure out a few things, including a domain name search to see what matching domain name are available to them for each of their brand name finalists.
My idea is pretty simple. I should think about reaching out to some of the leading branding companies to let them know about some of the domain names I would like to sell. I personally believe that Lilac and Stallion are strong brand names for the right company, and it would probably be even more interesting if that company knew it could buy the exact match .com domain name for those keyword. These branding agencies might be able to pitch one of my domain names to their client. Not only could they help their client, but they would likely want to earn a % of a sale price for the domain name, too.
Earlier this year, I sent emails to a handful of venture capital company partners letting them know about some of my domain names for sale. I figured that perhaps they would have a company with a crappy name or challenging url in their portfolio, and they might have an interest in one of my company’s domain names. This yielded no replies, although that is not unexpected. Reaching out to a branding agency or branding strategist seems like it could be a better option for me.
I am curious if any readers have tried this strategy and what the results were.