New Domain Marketplace Launched made a very generous contribution to Dana-Farber Cancer Institute as a part of my Pan-Mass Challenge fundraising campaign in exchange for the publication of this article.

One of the biggest challenges facing business owners is finding the perfect brand name. This is evidenced by all of the business publication articles discussing brand names and business naming. was launched to help make the company naming process easier for business owners.

If you visit and look at the listed inventory, you’ll quickly notice two types of domain name listings – brandable domain names and premium domain names. The brandable domain names are essentially made up words and phrases, while the premium domain names are high value keyword and liquid, short domain names.

The brandable domain names are typically listed for sale in the $2,500 range. I personally find it much easier to sell domain names in the four figure range, and has priced their brandable domain name inventory right in that wheelhouse. Similar to other brandable domain name marketplaces, a custom logo is included with the purchase. Because of the nature of brandable domain names, customers can easily find other domains that work just as well, so pricing is important.

Examples of brandable domains for sale right now on include the following:

  • also lists premium, high value domain names for sale as well. These domain names are coveted by domain investors, startups, and major brands, and their pricing varies tremendously. Among the company’s premium domain name listings are keyword .com domain names as well as premium short domain names like three letter .coms. These domain names are easy to remember, are intuitive, and instill a level of trust due to their nature. Because of their value to investors and businesses alike, these domain names tend to be quite liquid, and they trade regularly on various marketplaces and through brokerages.

Examples of premium domain names for sale right now on include the following:

  • was founded by domain industry veteran Sam Dennis  who prefers the three letter .com domain names that are for sale on the platform. Commenting on those domain names, Sam told me, “These ultra-short domains are some of my favorite as they are so easy to remember for potential customers, they are easy to type in a mobile phone (very important these days) and they give companies credibility.”

One feature of that will likely be popular for clients is the financing and leasing options. Since Sam’s company currently owns the majority of domain names on the platform, he will be able to quickly offer flexible terms to prospective buyers. “This gives a business the ability to secure a premium domain without taking on much risk from a cash flow point of view,” he told me.

The marketplace is currently in beta. The plan is to allow domain investors and others to list their domain names for sale in the future. I am told the commission fee will be competitive with other marketplaces and brokers, and the only charge will be if a logo is created for the domain name. In addition, domain brokers will be able to sign up and market their services to domain owners.

Startup founders and companies looking to rebrand or select a brand should add to their list of sources to find premium business names.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn
  1. They do have a lot of names but the problem is most buyers looking for a company name won’t sift through thousands of names like, businesscardstemplate,com or

    The brandable buyer wants to see names that are 100% targeted towards them so I would suggest removing these types and only leaving the true brand style domains. Or at least have the dotcom brandables in a separate category that is easy to navigate.

    • Todd,
      we 100% agree we are still tweaking how the site works and the sections.

      For now though I think your are correct, the pure keywords domains we will move to a different section of the site.

      The Keyword domains have a lot of sales, but are specific to an industry.

  2. The “financing and leasing options” is an interesting approach. A perpetual income stream vs one time sale.

    I wonder if the “lease agreements” will be assignable, thereby, sellable to a third party (could be a lucrative sideline – similar to Ford Credit, GE Finance, etc).

    It will be interesting to follow and see if other “brandable” marketplaces (ex: BrandBucket) expand their service offerings and diversify their revenue streams with this down the road.

    Best of luck to Sam with his new venture.



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