Nicely done @dotco No SB ad in Feb and still beat 2013 numbs. Growing like a weed. Pat yourselves in the back.
— Juan Diego Calle (@juandiegocalle) March 8, 2014
I thought you might find it interesting to read this tweet from .CO Registry CEO Juan Diego Calle, who announced that the .CO Registry beat 2013 numbers despite not having a Super Bowl commercial this year. In 2012 and 2013, the .CO Registry partnered with GoDaddy on Super Bowl commercials that advertised .CO domain names.
As far as I am aware, the .CO Registry does not publish registration numbers, so I can’t share information about the actual growth with you, but perhaps Juan or someone else from the Registry will offer a comment to add color to the tweet. Based on what Juan stated, it would seem that the Registry is seeing strong renewal rates, although that is an assumption. Pretty good for them considering how much money they likely saved by not having an expensive Super Bowl commercial.
The .CO Registry seems to be primarily focusing on the startup market to sell its new domain names, and I frequently see the company’s Twitter feed highlighting startups and companies that are using .CO domain names. The Registry is currently exhibiting at the SXSW Festival, and they have set up a special VIP booth at SXSW.
I haven’t noticed many large .CO domain sales reported in the aftermarket, but I suppose that is a secondary matter to the Registry. I personally monitor the aftermarket for my own investment strategy. My observation is that .CO is promoted pretty well at various domain registrars, where it often appears secondary to .com. For instance, at Name.com, when you search for an unregistered .com domain name, the .CO box is right next to that. At Enom, the .CO is the first extension on the left hand side below the available .com.
Congratulations to the .CO Registry on the reported growth.