Clorox Goes After 375 New gTLD Domain Names in UDRP


The Clorox Company filed a massive UDRP at the World Intellectual Property Organization involving hundreds of new gTLD domain names. The case filing is WIPO Case D2021-0781. The 375 domain names involved in the UDRP all have .XYZ, .Shop, and .Club extensions. (Update: There are 4 .com domain names in the list, too) They all appear to incorporate the Clorox branding in the domain names.

The domain names involved in the UDRP are listed below, but keywords include terms like cmcloroxa, ascloroxa, and other variations which incorporate Clorox or typos of the brand name. I would imagine this should be a fairly easy win for Clorox given the amount of domain names that appear to be targeting the brand.

What will be interesting is to see what Clorox does with the domain names after the UDRP, assuming the company prevails. I would imagine the company has no interest in paying to keep these domain names active, but I would also imagine they do not want to kill them only to have them bought again. While this is a large number of domain names, fairly common discount offers on new registrations could have made these domain names cheaper to buy than the UDRP filing fee!

I will keep an eye on the UDRP, but I will also use DomainTools to monitor what happens to these domain names in the future.

Domain names in WIPO Case D2021-0781 UDRP:

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. These domain names are worthless. This appears to be someone engaging in willful trademark infringement, or worse, utilizing ICANN’s garbage TLDs a/k/a “new gTLDs” which increased, exponentially, the potential for these kinds of scams. ICANN made a BIG MESS of the global DNS just so its registrars and registry operators could “make a lot of money” (quoting ICANN founding Chair Esther Dyson). Now the new gTLDs are dying on the vine (total registrations in significant decline), does anyone wonder why?

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