A Chinese Agri-tech company called XAG announced that it acquired the XA.com domain name and has rebranded its website. From what I can tell, the company had previously used the ccTLD domain name, XAG.cn. The news was announced this morning in a tweet:
We are excited to announce that XAG has claimed a new domain https://t.co/q7wDA379tz WORTH MILLIONS for its upcoming journey of sustainable agriculture. 😁https://t.co/q7wDA379tz is one of the only 676 top level two-letter #domains existed in the world.https://t.co/Fop9oiF7Vm pic.twitter.com/w6LdDetsqy
— XAG (@XAG_official) April 17, 2019
In the press release mentioned in the tweet, the company announced that it paid 12 million RMB to acquire the domain name. At today’s exchange rate, that would be approximately $1.79m USD. Here’s an excerpt from the company’s press release that mentions the purchase price and why the company acquired the domain name:
“The leading Agri-tech company in China, XAG, has recently adopted a two-letter top level domain XA.com at a whopping price of 12 million RMB. XA.com is one of the world’s 676 rare two-letter domains, most of which have been owned by corporate giants. The purchase of such a valuable domain indicates XAG’s confidence in its future development of agriculture technology.
As the new owner of XA.com, XAG was originally a commercial drone manufacturer founded in 2007 but has now successfully transformed into an intelligent agriculture solution provider with powerful R&D capabilities in aerial robotics, engineering design, RTK navigation, cloud computing, agriculture AI, etc.”
If Ron Jackson is able to confirm the purchase price and chart the sale on DNJournal, it should rank as the second largest sale of 2019 to date, trailing the $3 million sale of California.com. It is unclear when the acquisition took place due to Whois privacy (or Whois redaction).
Update: Ron Jackson’s article casts some uncertainty about the price that was paid.