Jordan Fried is the owner of some exceptional domain names. A few of the domain names he owns include NFT.com, PuertoRico.com, and Fried.com. This afternoon, Jordan posted an insightful Twitter thread offering some learnings from his domain name acquisitions. I think he offers some very good advice to people who are in the market to buy domain names, and it is well worth a read.
The target audience for the tweet thread is probably other Founders and CEOs, but domain investors can use it to understand a high end domain name buyer’s perspective:
I’ve spent millions of dollars buying domain names like https://t.co/J5QFXdSpmG, https://t.co/04czs3BVQP, https://t.co/b8KchgMXuG, https://t.co/xFPyqfxjO3, https://t.co/kFXrBTeMmd and more.
Here’s what I’ve learned:
— Jordan Fried (@jordanfried) February 1, 2023
1) Don’t be cheap
A good brand can make or break or business and domain names are a crucial extension of your brand.
A brandable domain name will cost some money but will more than pay for itself in the trust you build with your customers.
— Jordan Fried (@jordanfried) February 1, 2023
2) Domain names are investments
Think of a domain name like internet real estate. It used to be unfathomable that a domain name could be worth millions but now domain names regularly sell for over $1 million.
The domains I’ve purchased consistently go up in value.
— Jordan Fried (@jordanfried) February 1, 2023
3) Buying a good domain takes time.
I’ve spent months on back-and-forth negotiation before arriving at a mutually agreeable purchase price. Be patient. Buying good domains takes time and even the most experienced buyers still take weeks to close on a transaction.
— Jordan Fried (@jordanfried) February 1, 2023
4) Get creative
When we purchased https://t.co/iuuiJSLpDH we realized the owner wanted more than just cash, he wanted an upside in what we were building so we bought it in HBAR.
— Jordan Fried (@jordanfried) February 1, 2023
5) Always use an escrow service
If you’re spending a meaningful amount of money on a domain, use an escrow service that takes possession of the domain name and the cash consideration. I use https://t.co/7bBMoy3ZLS and highly recommend them.
— Jordan Fried (@jordanfried) February 1, 2023
6) Monitor Trends
I bought https://t.co/J5QFXdSpmG before the @BoredApeYC existed. I was immersed in the crypto ecosystem and monitoring what was coming next. It was clear to me that NFTs would have their day and I’m still certain that NFTs are in their infancy.
— Jordan Fried (@jordanfried) February 1, 2023
6) Monitor Trends
I bought https://t.co/J5QFXdSpmG before the @BoredApeYC existed. I was immersed in the crypto ecosystem and monitoring what was coming next. It was clear to me that NFTs would have their day and I’m still certain that NFTs are in their infancy.
— Jordan Fried (@jordanfried) February 1, 2023
You can use https://t.co/vYr1pIw6vH to search what’s coming and also SEO tools like https://t.co/mpb7GJtaCF to do keyword research based on what people are searching for.
— Jordan Fried (@jordanfried) February 1, 2023
7) It doesn’t hurt to ask
I’ve been rejected more times than I can count but it never hurts to ask if a domain is for sale. It’s just a matter of finding a willing seller and a price point you can afford that makes sense for the seller.
— Jordan Fried (@jordanfried) February 1, 2023
I’ve loved domain names since I was a kid. For me, they’re the original NFTs and part of the reason why we issued https://t.co/J5QFXdSpmG profiles as NFTs.
If you enjoyed this thread please follow me @jordanfried and consider liking and retweeting this thread.
— Jordan Fried (@jordanfried) February 1, 2023
The one that got away:https://t.co/kwUjQnrWUM
— Jordan Fried (@jordanfried) February 1, 2023
