Making money is the most important driver in a domain investment business. It is, after all, a business for most people. When I accomplish something special – like closing a big deal – I like to celebrate it. Making money is the goal, but doing something small to reward myself for an achievement is important.
No matter how great the achievement, I usually do something relatively small as a way of celebrating. I might open a nice bottle of wine with my wife or go out to a special dinner. When I achieve a more notable accomplishment, I might buy something to mark the occasion. I am not really a flashy person, so it might be a purchase I’ve put off for a while.
The act of celebrating a win helps punctuate the achievement and gives me a small reward for the hard work. Harvard Business Review (HBR) published an article about the importance of celebrating a win, and it is something I try to do.
For me and for many others, domain investing is a solo business. There are no communal high fives or back pats for deals. My professional friends don’t go around bragging about their business wins, but I am sure they celebrate with their colleagues. I don’t have that community, so I celebrate with my family.
Everyone has a different idea of what amounts to a win. For some people, it’s a great sale. For others, it is reviewing an entire domain portfolio to determine what domain names to keep and what to expire. Some people are excited about winning a competitive domain auction or even a legal battle. Others may be excited about paying off a domain name acquisition. Whatever your win is, it is important to celebrate and honor it before moving on to the next goal. It will keep you motivated for more.