CCK.com is Subject of UDRP (Updated)

Another valuable three letter .com domain name is subject of a UDRP filing. A UDRP was filed against CCK.com at the World Intellectual Property Organization. It is WIPO Case D2018-1357.

CCK.com was created in October of 1996, making it over 20 years old. The domain name is registered to an entity in China. From what I can tell using the DomainTools Whois History tool, it looks like the domain name was acquired some time in late 2017. CCK.com resolves to a website that has a 9800.com logo on the top left and a message in Chinese that may be offering the domain name for sale (based on the Google Chinese to English translator). From what I can see using DomainTools, it appears that the domain name had previously been owned by a pharmaceutical company.

CCK.com would be considered a “Chinese Premium” (aka Chip) domain name, and DomainIQ gives CCK.com an appraised value of $66,000. I do not see any broker sale listings for CCK.com in my email history, and NameBio does not have any archived public sales records.

The complainant in the UDRP is listed as Chisholm Chisholm & Kilpatrick LTD. A Google search shows that the complainant’s website uses the cck-law.com domain name for its website. The first company result I saw when I searched Google for CCK is a company called Crown Holdings, Inc., which trades under the CCK ticker symbol on the New York Stock Exchange and has a market cap of over $6 billion USD.

I can see why the firm would want to have the CCK.com domain name but I am not sure how it will prove the domain name was registered and is being used in bad faith. In looking through WIPO UDRP filings involving LLL.com domain names using DNDisputes.com, the majority of recent filings have ended in favor of the domain registrants. Three letter .com domain names hold considerable value, and from what I have seen, panels have been accepting that it is legitimate to hold valuable short domain names like this as an investment with quite a few Reverse Domain Name Hijacking (RDNH) findings.

I will keep an eye on the UDRP and share an update when the decision is published or when it reaches its conclusion.

Update: The UDRP complaint was denied.