Based on what I have read and heard, it seems like operators of the new domain name extensions can basically charge whatever they want for their domain names. I think most people assumed that the market would help dictate the price, but as one can see by observing the Uniregistry pricing changes, a registry can seemingly charge whatever it wants for its domain names.
I think this is problematic and could doom the new gTLD program. There is a risk that a company could build a website on a new domain name extension and in a matter of years, the registry could theoretically charge whatever it wants for a renewal. A small business, who likely chose a new domain extension in lieu of spending extra money on a previously registered .com domain name, would then have to deal with the same issue of an expensive domain name.
Several operators of the new domain names tried to assuage the concerns of customers by stating various forms of “we have no plans to increase pricing.” You can see comments from representatives of Rightside, Donuts, Radix, and .Club. I know many of these people, and I believe they are all well intentioned and truly do not have plans to increase prices. Likewise, I don’t think Frank Schilling from Uniregistry thought the prices would increase by so much just a few years ago.
Unfortunately, the price increase from Uniregistry