The domain investment space has been abuzz today regarding the reported price increases on some of the new extensions operated by Uniregistry. GoDaddy commented about the news in an earlier blog post, and .Club also chimed in from a registry point of view.
This afternoon, I had a conversation with Rightside CEO Taryn Naidu. We chatted about the industry news of the day, and he shared some perspective with me that I can share with readers:
“The business decisions of any one registry aren’t representative of the new TLD program.
At Rightside, we believe in our TLDs and the program as a whole. To drive our business forward, we are focused on building relationships with our customers and channel partners alike and believe that transparency and trust are critical factors in doing so. I want to reassure our valued customers who have invested in our TLDs that we will not be following suit.
We continue to see our registry business grow, with healthy average sale prices in the $20 range and over $7M worth of premium sales across our TLDs. Coupled with year 2 renewal rates closing in on 80%, we feel good about what we are building here.”
There are quite a few different business models amongst the companies that operate the new domain name extensions. My guess is that Uniregistry’s price strategy will not likely be adopted widely. Time will tell, but it is good to see Rightside letting its customers and the industry know that they will not be following suit.