I think it is important for domain name owners who park their domain names to be sure they are not infringing on another company’s trademarks with their pay per click advertising links. I like to set specific keywords (using the Specific Keyword checkbox) at Uniregistry to avoid infringing on other marks.
One of the great things about dictionary .com domain names is that they are generic enough that they can be used by a variety of businesses. A brand like Apple is used as a technology company, but of course there are many brands with “Apple” in them that are related to the fruit. If I owned a domain name with the word “apple” in it, I would park my domain name with a specific keyword to avoid infringing on the technology company’s trademarks.
I do almost all of my domain parking at Uniregistry these days. As you likely know, the company no longer shows imagery on the landing pages when visitors arrive on a desktop browser. Using my “apple” example, in the past (or with some other parking companies that use images), the lander could have pictures of the fruit or fruit trees to illustrate that the page isn’t targeting the technology company. If there was
Yesterday morning, I noticed a Whois registrant change for the valuable