Marketing News

Thought Convergence Acquires Name Intelligence

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Thought Convergence, parent company of domain monetization leader TrafficZ, recently announced the acquisition of Name Intelligence, parent company of DomainTools. In a press release issued this morning, the deal was announced, although the price was not revealed. On Jay Westerdal’s blog, Jay added:

“We are going to have more resources at our disposal now to focus on bigger projects, the synergies in this deal were awesome. I would not have signed onto the deal unless it allowed DomainTools to better serve the entire Domain Ecosystem. I will be joining the board of Though Convergence and look forward to working with the entire team in both LA and Seattle. The integrity of our DomainTools data is not in jeopardy with this deal and DomainTools website will remain as a trusted third party to everyone regardless of their affiliations.”

It should be added that DomainNameNews.com first reported that a deal had been reached a couple of weeks ago, although it was publicly announced this morning.

‘Tis The Season – For Online Spending?

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rick-schwartz.jpgEach year before the holidays, domain investors wonder whether the coming season will mark a breakthrough for interactive marketing campaigns. As online media continues to grow and thrive, we continue to wonder why companies still devote so much advertising spend on traditional media (print/tv) when statistics seem to indicate that people are spending more time online than reading the newspaper.

Will this be the year companies devote the appropriate advertising spend for online activities? Rick wonders aloud whether companies will finally “get it” and convert some of their traditional print and television advertising dollars into online spends. My gut says this won’t be the year, but I think things are beginning to change. Interactive marketing is fun, less inhibited, and better able to engage the viewer… I digress, but more on that in a future post!

From Rick’s Blog:

“So will THIS be the online Christmas many have always expected? Will the same sorry folks be marched out to tell you not to spend online? How dangerous it is? Marched out like a political attack machine because they know their days are numbered? These people who are funded by those with most to lose. Is this the year they get it? Can they figure out that Google is approaching $800/share for a reason? That they are the fastest growing, most valuable company in the world for a reason? Can they figure out that the newspapers are not only going down in circulation but in readerehip as well?? Same with other mediums. And talk about “Stickyness”…….Imagine how many MINUTES someone used to read a newspaper or magazine and how many minutes they read now?”

Read the rest of this post here.

PPC Impact of LowerMyBills Lowering Its Ad Bill

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LowerMyBills Lowers Its Ad Bill

People have been speculating about what impact the struggling mortgage market will have on PPC advertising, a source of revenue for many domain owners. New York Times blogger Brad Stone blogs about how Experian’sLowerMyBills.com has reduced its web advertising in light of the recent mortgage crunch.

While LowerMyBills.com is a big internet advertiser, I don’t believe there will be a major impact on PPC revenue. While the mortgage market is under pressure due to subprime mortgage borrowers defaulting on their loans, other types of mortgages are still in high demand. I believe other advertisers will fill the void, competing for the lower risk (and higher value) mortgages in the form of keyword bidding. I don’t own many high performance mortgage domain names, but it would be interesting to see if there has been an impact on revenue.

American Airlines seeks damages against Google

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American Airlines seeks damages against Google
American Airlines filed a lawsuit against Google for selling Adwords related to its trademarks (including “American Airlines”. Personally, I think the claim is ludicrous. In my opinion, the term “American Airlines” is about as generic as they come. Why can’t US Airways, another “American airline,” purchase the keyword “American airlines?” Why shouldn’t anyone who sells anything associated with American airlines buy this particular keyword? Perhaps searchers are looking for the airline, but maybe they are just looking for information about an American airline.

I hope Google fights this and wins, because this claim seems over the top to me.

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