Marketing News

Thought Convergence, parent company of domain monetization leader TrafficZ, recently announced the acquisition of Name Intelligence, parent company of DomainTools. In a press release issued this morning, the deal was announced, although the price was not revealed. On Jay Westerdal’s blog, Jay added:

“We are going to have more resources at our disposal now to focus on bigger projects, the synergies in this deal were awesome. I would not have signed onto the deal unless it allowed DomainTools to better serve the entire Domain Ecosystem. I will be joining the board of Though Convergence and look forward to working with the entire team in both LA and Seattle. The integrity of our DomainTools data is not in jeopardy with this deal and DomainTools website will remain as a trusted third party to everyone regardless of their affiliations.”

It should be added that DomainNameNews.com first reported that a deal had been reached a couple of weeks ago, although it was publicly announced this morning.

People have been speculating about what impact the struggling mortgage market will have on PPC advertising, a source of revenue for many domain owners. New York Times blogger Brad Stone blogs about how Experian’sLowerMyBills.com has reduced its web advertising in light of the recent mortgage crunch.

While LowerMyBills.com is a big internet advertiser, I don’t believe there will be a major impact on PPC revenue. While the mortgage market is under pressure due to subprime mortgage borrowers defaulting on their loans, other types of mortgages are still in high demand. I believe other advertisers will fill the void, competing for the lower risk (and higher value) mortgages in the form of keyword bidding. I don’t own many high performance mortgage domain names, but it would be interesting to see if there has been an impact on revenue.