For some registries, it has been a more than four-year process to get their TLDs approved by China’s regulator, the Ministry of Industry and Information Technology (the enigmatic “MIIT”). However, with slow but steady MIIT approvals now coming out of China, what started with the MIIT’s policy revision some years ago, to the appointment of the equally abstruse “review committee” last year, has now resulted in “approved” foreign registries now legally selling their domains in China. While this is certainly good news, the process leading to MIIT approval is still a formidable one.
As the China-specialist agency which was hired to support the successful applications of .club, .ink, .shop, .site and .vip, the ‘coming soon’ applications of .art, Famous Four, Neustar (.biz & .co), Rightside, and the original China market entry of the Chinese IDNs .在线 and .䏿–‡ç½‘, Allegravita is unambiguously the most experienced China domain registry consultant in the world. Elliot Silver of DomainInvesting.com asked us to write an update on the complicated process of applying for and receiving MIIT approval, so we hope this overview is of interest to the domain name industry.
Selling domains in China to Chinese registrants and investors not only represents clear opportunities for registries in “DUMs and Dollars”, but equally requires the registry to commit substantial time, capital and other resources. The decision to commit to China is all the more daunting because of vast cultural, linguistic, and regulatory unknowns.
Admittedly, China’s is a difficult system for an outsider to navigate for all these factors, and also because China operates in a complex “Chinese knot” woven tightly with red tape. However, as the recent TLD approvals show, the process is not an insurmountable one if you select your China partners carefully, and navigate the process according to a clear roadmap.
Read on to understand the main checkpoints on that roadmap.

“Chinese Knot” by Flickr user Qiaomeng. Creative Commons license.
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