General Domain Information

Values.com: The Domain That Got Away

I was driving along the Henry Hudson in New York City this afternoon and my mouth dropped when I saw this billboard. Firstly, it’s very cool, especially considering the drive is right next to the Hudson River where Captain Chesley Sullenberger safely landed US Airways flight 1549 in January of 2008.

The real reason my mouth dropped was seeing the domain name Values.com. You see I almost was the owner of Values.com back in June of 2007. I thought I had a deal to buy the domain name, and even had an attorney writing up the agreement when the owner emailed me to let me know a buyer in Germany had offered more money between the time I thought we struck a deal to the time when my attorney was writing up a domain sales agreement. I thought the owner may have been bluffing to raise the price, but surely enough, it was sold to that buyer.

It looks like another organization, The Foundation for a Better Life, is now the owner of the domain name (deal appears to have been done towards the end of January 2009).   The billboard and imagery is cool, but it would have been even cooler if I had sold them the domain name!

Difference Between .CO and .CM

I’ve seen people compare the soon to be released Colombian .CO domain names to the Cameroonian .CM domain extension, with the main comparison being the assumption that the purpose is for typosquatting. I can understand why people would say that for .CM, but I believe there is a big reason .CO is very different, and it primarily revolves around the marketing of the extension.

Just like .TV isn’t billed as the Tuvalu extension nor is .ME is billed as the Montenegro extension, .CO won’t really be billed by registrars as the Colombia extension to most companies and domain buyers. You can see in many of the marketing materials that .CO is being billed as the extension for Companies, where Company is most frequently abbreviated as Co. A company known as “The Sports Car Company” would likely be interested in owning SportsCar.co, not to capitalize on .com traffic, but because that’s an extension of their brand.

I am sure there will be plenty of people who acquire .CO domain names primarily for the typo traffic that may occur as a result of the visitor forgetting the “m” in .com. However, there is a real business reason to use .CO in addition to this usage.

When I was at TRAFFIC in Amsterdam last June, I was strongly considering a bid on Vegas.cm. I had no idea what the traffic would be like, but I assumed it would be considerable. I thought that it would be a great generic domain to monetize, and I could even build it out. In reality, I don’t think building Vegas.cm would have been a smart move for my company because it doesn’t make much sense. Really, what could .cm actually mean?

On the flip side, I could easily see building out on Vegas.co, especially if I had significant interest in Las Vegas tourism. I would probably start a tourism LLC called “Vegas Tourism Company” or something of that sort, and Vegas.co would make sense. It would be more memorable and logical than the .cm could be.

I know that many domain investors will pooh pooh what I am saying, but it will all boil down to marketing.   I don’t particularly like .ME or .TV domain names, but they can and do sell for decent money because companies are buying and using them. From an investment standpoint, if I can buy a domain name at a reasonable price and can then sell it for much more, I would obviously do it – whatever the extension. I happen to think businesses will adopt .CO.

It’s a Busy Saturday

As my friends and family know, I can be a workaholic. I love what I do, and if I am not working on my laptop, I am generally on my Blackberry pretty much non-stop, especially during the week. I try to lay off on the weekends, but when I have a big project, I can usually be found working. This weekend is a working weekend, as you will see below in my Saturday updates:

  • I’ve been reading about the domain theft and hijacking situation on Domain Name Wire and Patrick’s Blog. As a friendly reminder, there are a few companies that offer extensive protection against domain theft like Name.com featuring a security key fob. I wrote an article about domain security last July, and you may want to check it out to see what some companies offer.
  • After a couple of months worth of work, Lowell.com has been re-vamped and re-launched with the help of Mike McAlister of Six One Five Design. Businesses will now be able to sign up, create listings, and pay on their own, much like I have successfully implemented on a couple of other websites. There are still a number of links that aren’t working and things that need to be fixed, but it’s almost there. If you have a few minutes and check out the site, please let me know if you see any bugs (I know the site is running slowly right now).
  • I want to send a BIG THANK YOU to Tony Kanakaris of eCyberMedia.com and SocialDomainers.com for making a $500 contribution to the Ronald McDonald House for our 5 Boro Bike Tour. Not only is this the largest contribution to date, it also put us over our $2,500 goal. The Ronald McDonald House does some great things for children with cancer and their families, and they can use all of the funding people can contribute. I think Karen and I may raise our goal since some friends and family haven’t contributed what they pledged in private.
  • If you are celebrating, I want to wish you and your family a happy Easter. I hope you are able to enjoy the holiday with family and friends.

You’re A Fool!

Yes… another April Fools’ Day post, but this one has a twist. The “You’re” to whom I am referring in the title is actually me, and the things below are some of the foolish things I’ve done recently (that I can remember). This isn’t the typical attempt at humor post that most others are trying, although Rick’s new venture is hularious (.com).

  • I bought a targeted keyword geodomain name on Snapnames over a year ago and never changed the DNS. I just realized this last week.
  • I kept complaining about how TropicalBirds.com was not making much money, but then I worked with Craig at WhyPark, and it’s now making 1.5-2x what it made per day on Adsense. We’re not talking big money at all, but it’s bigger money. More on this to come, but after around one month of the same site with different monetization strategy/feed, I am realizing that I left a couple of nights in New York City on the table in earnings every month for the last year plus.
  • I stopped invoicing   my hotel advertiser on Lowell.com in January because I was hoping the new site would launch in mid February or early March at the latest, and I was concerned that they would be upset paying for a banner on a newly launched website that wasn’t the exact same as the current/old site. Well, as all development projects go, my design requests grew, and we’re now in April, and the old site is still up, so I lost out on two months of payment… again, not a whole lot of money, but a couple of nice dinners.
  • I spent a lot of time building my own mini sites, and when all is said and done, I shouldn’t have been so cheap and left the work to the professionals. Even if the results were equal to mine, it wouldn’t have been a waste of my time.

I am sure I’ve done more foolish things than those listed above, but I can’t really think of others off the top of my head right now.

What foolish things have you done that you’d like to share?

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Please help me raise funds for the Ronald McDonald House

Sedo’s Domain Market Study: 2009 Overview and Outlook into 2010

This is a guest post written by Simonetta Batteiger, Director of Sales Operations North America. The article discusses Sedo’s 2009 Market Study (that’s a link to the pdf file), which was recently released. The information in the study is valuable to domain investors and can be helpful in seeing market conditions and trends.

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Looking for some domain inspiration? Check out the latest Sedo Market Study to help you identify market trends and new opportunities! Our market study gives insights into overall marketplace activity, top domain sales and successful domain extensions. Sedo’s continued focus on innovations around our marketplace strategy resulted in a record number of 10,070 domain sales in Q4 and helped solidify our position as the most successful global marketplace for domains in the secondary market.

The 2009 Market Study shows Sedo’s strong growth in sales through our global platform in 2009, versus 2008. Sedo represented 64 percent of the top 100 public sales in the domain industry, with the next closest competitor coming in at 8 percent. This growth was also fueled by impressive quarter over quarter results, with a 5 percent increase in domain sales in Q4 of 2009. In addition, Sedo accounted for 11 of the top 20 biggest sales industry-wide, compared to only 5 of the top 20 sales in 2008. This included a surge in geographical and descriptive domains, including the sale of Fly.com for $1.6 million, Russia.com for $1.5 million, Call.com for $1.1 million, and Brazil.com for $500,000.

Which extensions are the most successful ones?

The study reveals that the .com extension continues to be the most popular generic top level domain (gTLD), accounting for 44 percent of all domain sales on the Sedo marketplace in 2009. In looking at its place among other gTLDs, the .com displays an even greater lead. The extension accounted for 72 percent of all Q4 2009 gTLD sales and 74 percent of 2009 gTLD sales. In contrast, the second most popular gTLD, the .net extension generated 11 percent of 2009 gTLD sales, and only 6 percent of all domains sold on the Sedo marketplace last year.

In terms of the best-performing extensions for average sales price, Sedo’s study saw the sharpest rise in .biz domains. This growth can be attributed in part to the growth in sales of one character .biz domains, which first became available through the .biz registrar in September 2009.

Fixed price names represent a strong growth sector of the market

We’ve seen a significant four percent growth in the number of fixed price domains changing hands in 2009, as compared with 2008. This figure will continue to grow this year, as domain owners apply fixed prices to appeal to more buyers.

What are the top selling categories?

The top selling domain categories of 2009 included software, employment, services, regions, country and cities, tobacco, insurance, three-character domains, hardware and casinos.

Read the complete 2009 Market Study

What’s coming up in 2010

Looking forward into 2010, we expect to see ongoing demand for premium virtual real estate, with geo, descriptive, .org and .com domains leading the charge. Sedo is unique in it’s ability to actively reach out to domain investors and more importantly to end user buyers representing organizations of all sizes to leverage domains to meet their business goals. Our ongoing monthly GreatDomains auctions, our monthly changing Industry Spotlight features (check out sedo.com/tech) and our quarterly vertical promotions and auctions (see sedo.com/travel) will help us push these numbers even higher in 2010. If you want to be a part of these, feel free to reach out to me anytime!

If you have any questions, feel free to email Simonetta – simonetta at sedo.com.

Idearc Making Play for “Super” Domain Names?

Idearc SupermediaIt appears like the marketing and Internet Yellow Pages company formerly known as Idearc, and now known as SuperMedia, may have recently made a strong play for “Super” domain names.

In this week’s sales report on DNJournal, it was reported that SuperElectricians.com, SuperMechanics.com and SuperPainters.com each sold for $10,000 apiece. All three of these are currently registered in the name of Sedo’s Escrow account, presumably awaiting transfer.

This morning, Eric Borgos of Impulse Communications announced (in a comment on my blog) that his company recently sold several Super domain names. The names his company sold were SuperMortgages.com for $7,500, SuperFlorists.com for $3,000, SuperMoving.com for $7,500, and SuperPrinting.com for $4,000. All of these domain names are registered to Idearc  Media, which is now known as SuperMedia.

The company also owns SuperExterminators.com and SuperCarRepair.com. In addition, SuperPlumbing.com looks to be at Sedo Escrow as well. There may be others, but I only checked a handful of names I thought would make sense for them to own.

Does this mean that “Super” names have more value now than before? Probably not. I wouldn’t advise going out to buy these names unless you can get great prices. It’s more than likely the company already went after the domain names they wanted, and if you buy them with the hopes of flipping them, you might be stuck.

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