General Domain Information

Just One Question for You…

I receive anywhere from 5-10 emails a day (and usually one phone call) that start out with a sentence like “I have just one question for you” or “I just need a minute of your time.” Before I know it, there’s an email string of 5 follow-up questions, and I’ve spent an hour answering additional questions and follow-ups. Without sugar coating things, I just don’t have the time to answer everyone.

If you’ve read my blog for more than a couple days you know a couple of things about me at the very least; Blogging isn’t my main business and neither is earning pay per click revenue from my domain names. I am constantly working on making deals to buy and sell domain names, writing articles for my websites (Lowell.com, Newburyport.com, DogWalker.com…etc), and speaking with advertisers and potential advertisers for my websites.

Today has been a fairly typical day for me. This morning I was working at 6:30 and probably won’t be finished for the day until midnight, although I do take generous breaks during the day when I need them. It’s not great for personal time, but I am building my business here. I don’t want or need any sympathy but am just being straight up.

As mentioned in the past, I no longer offer domain consulting services because I don’t have the time. There are quite a few competent (and certainly more than competent) domain consultants out there who are happy to answer your questions. I am still happy to provide advice, insight, and news analysis on my blog, but I don’t do individual consulting anymore.

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Sunday Morning Updates

I am almost back home, and here are a few updates for the weekend.

  • Thanks to everyone who commented on my post the other day. I plan to select the winner at some point tomorrow afternoon and will let that person (and everyone else) know who was selected. Depending on the interest level and the time, I might do something like this in the future.
  • If you’ve sent me an email in the last week, please excuse my belated reply. It’s going to take a few days to catch up on emails. If you don’t hear back from me for some reason, please re-send your email and I will be in touch.
  • I read a couple of domain-related articles that people sent to me this past week, and it seems like there was quite a bit of interesting activity:
  • >>> Regarding “pigeon shit” domain names – I agree with Rick in some ways although I don’t entirely understand the point behind the posts. Yes, there are plenty of people who register bad domain names. I’ve registered plenty of shit domain names. I assume many people read domain blogs to learn, and I hope I can flatten the learning curve to help people buy good domain names.
  • >>> I also saw Rick’s post about the traffic/oil spill domain names, and although I won’t pass judgment on another person’s or company’s investment strategy, I will say that I don’t personally monetize tragedy-related domain names. It’s more of a personal thing for me, but it disappointing to see Rick publicly disclosing these investments. IMO, people look up to Rick for advice and knowledge and when people see the “Domain King” owns BP (trademark) names, others might follow suit thinking it’s okay, and some might be okay but others might be problematic. Of course names like these get some traffic and revenue, but in the whole scheme of things, is that $1k (maybe) in revenue worth it?
  • >>> Mike Berkens’ post about the CamRoulette.com lawsuit was interesting and had some great responses. I don’t really feel badly for the 20 year old “kid” because I’ve been in the position of losing out on a name after a price was agreed upon. I don’t wish any ill-will on him, but I hope anyone who reads about this sees that backing out of a deal (even one consummated via email) is not only unprofessional but can lead to additional legal problems.
  • >>> In that same vein, it seems that some potentially upcoming legal cases may make it more costly for a seller to back out of a deal. There’s the CamRoulette.com case, the 7 legal domain names sold on Sedo, the Women.com case, and the MobilePhones.co.uk case. If the buyers sue to get the domain name(s) and legal fees and win their cases, it could become known that’s very costly to back out of a deal. Right now, perception is that it’s simply a matter of a damaged reputation, but the reality could be that backing out of a deal is costly and not worth it.
  • I put some names for sale on DN Forum as I said I would, using a sticky thread. So far, two of the better names have sold and I will begin to reduce some of the prices and add names like RingtoneSites.com.

A Typical Day for Me

Elliot, just out of curiosity, what is a typical day for you?

This question was posed to me by Ron in the comment section one of my recent articles, and I figured it might make an interesting post. Because I work full time for myself (from the comfort of my apartment), I think my schedule is fairly unique.

Monday through Thursday, I am almost always up before 8:00am either because of my dog or my Wife and I immediately begin my day. I scan through my emails, seeing if Google Alerts brought any interesting headlines – either for my blog or Lowell.com. If there’s nothing of immediate interest, I follow up with emails that were sent overnight.

If there is an interesting domain news article, I will analyze it, do some research, and think about the impact on my business or the industry, and write an article, usually set to publish in the early afternoon. If I find an article of interest related to Lowell, I will either post the full press release (using good SEO so it stands out), or I will post a synopsis of the news.

The difference between my blog and Lowell.com is that I believe I am a domain expert, and I am comfortable discussing the impact of a particular bit of news in the domain space. I am not a Lowell-expert, and I don’t want to write an editorial on Lowell.com that would be inaccurate and show my lack of awareness.

After this, it can be anywhere from 9:30-11:30 depending on the amount of news and emails I have. After this is done, I will spend some time reading a few domain blogs, a couple of domain forums, Yahoo Finance, NY Post, Techcrunch, CNN, ESPN, and a few other select websites. This is both for my enrichment and to see if there’s anything of particular interest for my blog. I don’t like simply writing about domain news here… I like writing articles that I would be interested in reading elsewhere related to domain names or the Internet, and I find that most of the more interesting articles are found simply by reading the news.

I usually have a quick (working) lunch and spend the afternoon making domain inquiries to buy names, contacting potential buyers for my domain names, speaking on the phone or emailing business colleagues and friends, or writing articles for Lowell.com or my blog. I spend quite a bit of time researching domain names, although the irony is that some of my better deals this year have been on names I bought within 2 hours of inquiring and flipped after a couple of emails within a couple days. It seems that I spend much more time writing articles, and in the whole scheme of my business, that is far less profitable – go figure.

Last year, I spent quite a bit of time building websites and managing the websites I already built. Although some of those sites are making money now, I decided that I would stick to my core business in 2010. As a result of that decision, I enjoy having the extra time to research acquisitions and find domain buyers. I am lucky that my domain sales have gone back to 2007-2008 levels, as there is far less pressure on me to generate revenue on my domain investments that did not quickly sell as I had hoped.

Last year I worked much more, and I found myself “spinning my wheels” quite a bit.   This year, I am usually able to wind down in the late afternoon and try to hit the gym for a run after 4pm, depending on the day. Unfortunately, I have high cholesterol due to genetics, so it’s urgent that I keep myself in decent shape and stay fit. When I had a full time job and was managing my business at night, I didn’t work out very much, and it was detrimental to my health. I worked a lot of 16-18 hour days, and I promised I wouldn’t do that this year unless absolutely necessary.

In the evenings after dinner, I usually watch tv with my computer on the coffee table, and I answer emails that come through. I am generally in bed and sleeping between 11-midnight from Monday to Thursday.

Throughout the day, I am always connected via Blackberry. Whether I am at the gym, running errands, or doing just about anything, I am almost always connected to my work. I love what I do, but despite being able to set my own hours, most of my focus is on my business.

Saturday Afternoon Updates

Here are a few updates on this nice Saturday afternoon.

  • I was a bit surprised to see Dating.com sell for $1,750,000 because I thought I saw that the reserve price was much higher. I was wrong, and it’s good to see this sale. I am looking forward to learning who the buyer was. I have a couple of guesses but will keep them to myself. Congrats to Moniker/Snapnames for the big sale, which comes on the heels of their $5.5 million sale of Slots.com.
  • If you get an offer from someone over email or via marketplace, do as much due diligence as you can. The most obvious things to search for are the person’s name, company name (from email or signature), and IP address. If those yield nothing significant, search for the domain name’s term in Google, the USPTO, and see who owns other extensions. Knowing the potential buyer is a critical step in any negotiation.
  • I was looking over my financials from 2007 and 2008 to compare them to how things are stacking up this year (2009 was a bad year so I am going to forget it ever happened 🙂 ).   Although I have fewer sales this year, my revenue is better than 2007 year to date and a little less than 2008 which was my best year. Over the past couple of years, I focused on selling less names but focusing on much better names. The result is less time selling and more time to focus on other things.
  • Just a quick update on DogWalker.com.   It’s now in month 5 of existence and the site is drawing over 4,000 unique visitors monthly. This comes on the heels of reducing my ad spend on Google, Bing, and Yahoo, so it’s great to see the traffic levels remaining the same despite the costs decreasing significantly (attributed to good SERP rankings).   Right now, the site is up to 193 dog walkers, with just about all paying $49 a year on a Paypal subscription. Not too shabby for a domain name that had been unused by the previous owner for almost 12 years and only saw about 5 visits a day before launch. That’s close to $10,000 in annual revenue (even though it hasn’t been live for a full year).
  • CatSitter.com has grown much more slowly, but that could be due to the fact that I didn’t advertise it as much. Interestingly, CatSitter.com was parked for a number of years before I bought it, and I am having trouble with SEO for the site. I wouldn’t formulate an opinion based on one instance, but since both sites were built in exactly the same way at around the same time, it’s interesting to note that the non-parked domain is performing much better in SERP results despite having significantly more competition.   Both sites were built on WordPress.
  • I am looking to sell HorseStable.com.   I haven’t reached out to end user buyers for it yet, but I think it would either be useful as a directory of horse stables or an online store to sell horse stable supplies.   Let me know if it’s of interest. Also, in light of my two sales of Hong Kong domain names in the last month, I have a few more to sell. Let me know if you’d like to see the names before I put them on the market next week (the second domain still has my company listed as owner, but it’s in escrow and being transferred to Godaddy).
  • One tip to get some free traffic to your websites: post listings on various Craigslist city websites and encourage people to visit your site for relevant information. I am doing this with DogWalker.com, and it probably receives 25 visits/day from these listings.   Compared to paying Google up to $2/click, this is saving significant costs.

Values.com: The Domain That Got Away

I was driving along the Henry Hudson in New York City this afternoon and my mouth dropped when I saw this billboard. Firstly, it’s very cool, especially considering the drive is right next to the Hudson River where Captain Chesley Sullenberger safely landed US Airways flight 1549 in January of 2008.

The real reason my mouth dropped was seeing the domain name Values.com. You see I almost was the owner of Values.com back in June of 2007. I thought I had a deal to buy the domain name, and even had an attorney writing up the agreement when the owner emailed me to let me know a buyer in Germany had offered more money between the time I thought we struck a deal to the time when my attorney was writing up a domain sales agreement. I thought the owner may have been bluffing to raise the price, but surely enough, it was sold to that buyer.

It looks like another organization, The Foundation for a Better Life, is now the owner of the domain name (deal appears to have been done towards the end of January 2009).   The billboard and imagery is cool, but it would have been even cooler if I had sold them the domain name!

Difference Between .CO and .CM

I’ve seen people compare the soon to be released Colombian .CO domain names to the Cameroonian .CM domain extension, with the main comparison being the assumption that the purpose is for typosquatting. I can understand why people would say that for .CM, but I believe there is a big reason .CO is very different, and it primarily revolves around the marketing of the extension.

Just like .TV isn’t billed as the Tuvalu extension nor is .ME is billed as the Montenegro extension, .CO won’t really be billed by registrars as the Colombia extension to most companies and domain buyers. You can see in many of the marketing materials that .CO is being billed as the extension for Companies, where Company is most frequently abbreviated as Co. A company known as “The Sports Car Company” would likely be interested in owning SportsCar.co, not to capitalize on .com traffic, but because that’s an extension of their brand.

I am sure there will be plenty of people who acquire .CO domain names primarily for the typo traffic that may occur as a result of the visitor forgetting the “m” in .com. However, there is a real business reason to use .CO in addition to this usage.

When I was at TRAFFIC in Amsterdam last June, I was strongly considering a bid on Vegas.cm. I had no idea what the traffic would be like, but I assumed it would be considerable. I thought that it would be a great generic domain to monetize, and I could even build it out. In reality, I don’t think building Vegas.cm would have been a smart move for my company because it doesn’t make much sense. Really, what could .cm actually mean?

On the flip side, I could easily see building out on Vegas.co, especially if I had significant interest in Las Vegas tourism. I would probably start a tourism LLC called “Vegas Tourism Company” or something of that sort, and Vegas.co would make sense. It would be more memorable and logical than the .cm could be.

I know that many domain investors will pooh pooh what I am saying, but it will all boil down to marketing.   I don’t particularly like .ME or .TV domain names, but they can and do sell for decent money because companies are buying and using them. From an investment standpoint, if I can buy a domain name at a reasonable price and can then sell it for much more, I would obviously do it – whatever the extension. I happen to think businesses will adopt .CO.

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