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Yesterday morning, I read an article that refuted reports that Zomato, an India-based food delivery service, would rebrand itself as Eternal. This article made me curious about the domain name that may have been necessary had the company opted for this rebrand. There is some circumstantial evidence that leads me to believe that the company may have acquired the domain name.

Whois records show is registered under Whois privacy at 101Domain. The domain name is also registered at 101Domain. The only registrant-related information shown on the Whois record is the registrant country is IN (India). A recent entry from the Whois History tool at DomainTools in February shows the registrant country for was also IN, before the domain name changed to Whois privacy. Both and use AWS nameservers.

The landing page indicates it is a food delivery service. I poked around a bit on the website, and the business does not appear to be operational at this point.

Using the Whois History tool at DomainTools once again, I can see that had been owned by, a domain investment portfolio company. From what I can see, it appears the domain name changed hands around April of 2021. At that time, the domain name transferred from Tucows to 101Domain.

I reached out to representatives from to ask about the domain name. I was able to get confirmation that the domain name was sold, but the price could not be shared.

Because of Whois privacy, I can’t confirm that Zomato or an entity associated with Zomato acquired the domain name. It sure likes like that is the case, though.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

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