Domain Industry News

Jessica Bookstaff Elected Chairman of Associated Cities

Congratulations to my friend Jessica Bookstaff, who was recently elected Chairman of Associated Cities, the premier organization that represents over 100 city .com domain names. Jess spent time on the Associated Cities Board of Directors, and she follows in the footsteps of former chairman Dan Pulcrano, founder of Boulevards, whose company owns one of the finest geographic domain portfolios assembled.
Jess has a history of leading successful geographic domain businesses. Two of her main websites, PigeonForge.com and Durango.com, have tremendous records of growth. In fact, since acquiring PigeonForge.com in 2000, the site has grown an astounding 1,400%. Jess has always graciously given advice to fellow geo domain owners, and she is one of the brightest individuals in the industry.
I wish Jess luck as she takes on this well-deserved position.

Mike Mann on Domain Tasting

Received this email from Mike Mann this afternoon:

First off I have never done domain tasting, nor did BuyDomains.com when I managed it, and our new domain trading and building platform, DomainMarket.com, doesn’t either. When we and others first began thinking about it around 5 years ago it was bad protocol at best, and really considered a Denial of Service (DoS) attack against the Netsol/Verisign registry system since robots slam the systems to buy thousands of name at once; so it was against NSI/VRSN rules and possibly illegal too.
However once Verisign realized how many domains would ultimately be registered to their benefit (eventhough I imagine 99% of the inventory is never paid for and is re-deleted back to the unregistered pool of potential new domains) they decided domain tasting for 5 days to measure the PPC traffic and value and buy the statistical gems was OK.
However domain tasting is indiscriminate and buyers end up having their robots purchase other peoples’ clear trademarks, as well as a lot of lewdly suggestive names, or names that once resolved to questionable content. So again its nothing Id want my team to take part in.
In the past I thought nobody should do it. Today I think it should actually be done by others carefully for one simple reason: It’s good for the economy. People are typing in and clicking on legacy domain links for expired domains, and if they get a 404 error it’s a waste of time, energy and bandwidth – and nobody gets paid, however if it lands on a tasting speculators PPC page or monetizable site then someone is getting paid, and they can pay their employees, taxes, and tips at the local restaurant, etc. So domain tasting while lame in most respects is still good for the economy.
I’ve rethought this subject and I think it’s good for others as long as they don’t buy trademarks or domains that they deem offensive. Outside of moral considerations they need to be concerned about being sued or harassed somehow, which could have negative financial consequences, balanced by the value of the trickle down economics accidentally applied to attorneys and their caddies.
Thats all, LMK what you think. Cheers

Rapid Rise in 4 Letter .com Values

Like an elephant in the room, the 4 letter domain craze can’t be ignored anymore. While most of the average names were worth anywhere from $10-40 for many years, the values seem to have risen to between $150-200+ within the past few weeks. Everyone seems to want to get their hands on these names, and although I don’t see a reason for the rise in value other than speculation. I’ve seen all the arguments about why they have considerable value and why people are buying them so rapidly:

    – End users want them because there are many acronyms
    – Many stock symbols are made of 4 letters
    – Easier to recall than longer domain names
    – They are rare
    – There aren’t any left to register

The impetus came a few months ago when a domain investor decided to buy the remaining LLLL.com domain names that were available to register. When people saw that these names were no longer available for the registration fee, they began paying much more to acquire these names. The values rapidly rose, and now we are at price levels that I believe may be unjustified.
Although I own a few of these names and I have friends that own them as well, I think the hype is

Wire: Threats to the Domain Industry

This morning’s article in Domain Name Wire is an important read for anyone who has money invested in domain names. There are many serious threats to our industry, and if we don’t take some sort of action, the threats could be detrimental to the survival of this industry. When significant money is being made in an industry, there will always be outsiders who want to get their hands on some of the money, and if we don’t get together as an industry, it will be much easier for them to do it.
On a personal note, I am a Professional Member of the Internet Commerce Association, and I encourage everyone with the financial means to join at a level that is comfortable. I’ve met Michael Collins, the Director of the ICA, and I know he is working tirelessly to help protect the industry. The sooner we band together and protect our assets, the better it will be for everyone in the industry.

Domain Industry Making News

The domain industry has made the news again this week, this time with an article appearing in Investors Business Daily (found on CNN). With the domain industry maintaining its strength, mainstream news outlets are taking notice and beginning to cover the industry. These positive articles discuss how the industry is becoming more mainstream, which will continue to make venture capital companies more comfortable when investing millions of dollars.
Here are a few other recent articles that have appeared in mainstream press:
Christian Science Monitor
The Telegraph (UK)
International Herald Tribune
While much of the world’s economic systems are going through tumultuous times, the domain industry appears to be strong. The continued success and growth of the industry is leading to greater focus as it’s becoming an alternative to traditional investing vehicles. As more venture capital firms invest in the domain space, I believe we will see similar articles in the mainstream press. With the domain industry becoming less secretive, the fruits the industry bears may become even more lucrative.

Domain Industry in the News

It’s always neat when I wake up and there’s an article of relevance to me in the New York Times. Page One of this morning’s New York Times Business Section features an article about the domain industry, focusing on the growth of the industry while many other industries (especially physical real estate) are stagnant or losing value. The article comes on the heels of DomainFest in Los Angeles, which featured live and silent auctions ending with somewhere around $4 million in domain sales.

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