Domain Industry News

Oversee.net Receives $150 Million Investment

As discussed on TheDomains.com, Oversee.net received a commitment for a $150 million investment from Oak Hill Capital Partners. The transaction is expected to close by the end of January 2008. Oversee.net recently made news with their acquisition of domain registrar Moniker, and the transition to working as one collective unit has already begun. I received an email this afternoon with the subject, “SnapNames and Moniker Collaborate on Internext Domain Auction.”
According to Conde Nast publication Portfolio.com, “the funds will be used to boost growth and to acquire technologies that will enhance its suite of services.
Let’s hope future acquisitions continue to help individual companies build upon the strong foundation of its buyer.

Network Solutions' Defensive Measure for Whois Searches

Say you want to buy the domain name HelloElliotsBlogReaders.com at Network Solutions, and you search the availability of that name. You see the name is available, but you would prefer to buy it at Godaddy. Ten seconds later, you look the name up at Godaddy to complete the registration, and POOF, the name is no longer unregistered, and it shows up as being registered by:
Domain Name: HELLOELLIOTSBLOGREADERS.COM
Registrant:
This Domain is available at NetworkSolutions.com
13681 Sunrise Valley Drive, Suite 300
HERNDON, VA 20171
US
It now appears that Network Solutions is registering domain names that are looked up on their Whois system as a “defensive measure” against people who may be able to screen their searches, affording searchers the time to register their names without worrying about them being picked off. This seems like a drastic measure to try and stop an apparent leak in the system. The problem is that by doing this, Network Solutions is preventing customers from registering the domain name at the registrar of choice. The name is still available to register, but only if done at Network Solutions.
As DomainNameNews points out, just imagine the possible litigation they could be risking if someone searches for hundreds of trademarked domain names.
Read more details at Jay’s Domaintools blog.

Controlling Interest in BodyBuilding.com Sold for $100 Million

According to an article in the Wall Street Journal, and also reported in Tech Crunch, Liberty Media has paid $100 million to acquire a controlling stake in BodyBuilding.com. Liberty Media is an investor in Internet holding company, IAC, parent company of Match.com, Chemistry.com, Ticketmaster.com, and many other category leading websites.
Bodybuilding.com hosts both a fitness social networking community/forum with 100,000 participants, and it is an e-commerce website with body building supplies, vitamin supplements and fitness clothing. According to the Tech Crunch article (citing ComScore figures), BodyBuilding.com received over 2 million unique visitors in November.
Domain investors often cite Hotels.com as one of the few companies that built an entire business around a category killer generic domain name. While this is certainly true, I think there are many other companies, like BodyBuilding.com, that have built strong businesses around a category killer generic domain name. A category killer domain name doesn’t necessarily have to be mainstream to become a $100 million business. Sometimes niche category killer domain names can be just as effective, as long as a solid business plan is in place.

Breaking News: Oversee Acquires Moniker

According to this just distributed press release, Oversee.net has acquired domain registrar Moniker. I assume this is the news to which Rick Schwartz was referring this morning. More information about this can be found on Moniker’s homepage.
It will be interesting to see what will happen with the two major domain conferences (DomainFest and TRAFFIC) and their live auctions. Domain Sponsor (an Oversee.net company) is a founding partner of DomainFest, which features the SnapNames Live Auction from January 22-23, and TRAFFIC features the Moniker Live Auction on February 20 in Las Vegas.
I am sure we will soon learn more about how this news will impact the industry.

BIG News in the Domain Business

Unfortunately, I am not privy to what the news is, but if you didn’t already see, Rick Schwartz has announced that there is going to be some BIG news later today:

2008 is about to start with a BANG. A very BIG bang. What will it all mean? Stay tuned. This is a biggie! We are going to start the year off right.

Stay tuned…

Penthouse Invests in Friend Finder Network

According to a report in the New York Times, Penthouse Media Group just invested $500 million into Various, Inc., operator of 25 social networking sites, including Adult Friend Finder and its related Friend Finder Network websites. Combined, Various’ companies have a reported member base of more than 260 million consumers, with about 1.2 million paying consumers.

The purchase shows how bullish a company like Penthouse is in the Internet marketing channel. As the Internet continues to mature, magazine and newspaper publishers have struggled to maintain viewership, and they’ve had to put out a strong web product to keep their customers satisfied. It will be interesting to see how Penthouse and the FFN leverage each other’s assets and industry knowledge to create a stronger company.   It will also be interesting to see if they work under one company name or if they maintain their own brand identities.

At the recent TRAFFIC auction the FFN network paid $1.8 million for Seniors.com.

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