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Sedo Publishes Analysis of Performance of .CO Domain Names

Elliot Silver
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3

This morning, on the occasion of the .CO Registry’s second anniversary, Sedo has published a market report examining the performance of .CO domain names on its platform. I think some of Sedo’s findings are interesting, and I’ve highlighted some of them below.

  • The total value of .co sales at Sedo since July 2010 is $1.64 million
  • Since its introduction, .CO has held a strong average sales price above $1,800, and is currently second to .com in mean average sales prices
  • Computers was the top category for .CO domain sales
  • .CO was the 9th  most frequently sold TLD at Sedo in 2011
  • The top .CO sale at Sedo to date was e.CO at $81,000
    • Read More

2 Year Anniversary .CO Infographic

Elliot Silver
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44

In celebration of its second anniversary, the .CO Registry posted this neat infographic that I shared below. Here are some interesting facts about .CO from the infographic:

  • Over 1.3 million .CO domain names registered (predictions of massive drops appear unfounded.)
  • 54% of .CO names registered to US entities
  • There are 9 registered 1 letter domain names
  • 91% of LLLL.CO names unregistered
  • 81% of customers only own 1-2 .CO names
  • 24 accredited .CO domain registrars

Congratulations to the team at the .CO Registry on their continued success.  Here’s the infographic:

Read More

NNN .CO Market Value

Elliot Silver
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29

Rick Schwartz posted an article listing 90 of his three number .CO domain names asking people to make an offer for the group of domain names. He labeled it an “experimental domain sale” and a “dose of reality.”

After several days, it does not appear that anyone made an offer to buy the group of domain names. I don’t know if anyone made an offer to purchase individual domain names either.

Because there are 90 domain names that appear to be coming up for renewal, you’re looking at around $2,500 on renewal fees alone, and that is before making an offer to Rick’s liking. This is likely preventing anyone from making an offer. I am not a big .CO investor, but I was considering making an offer if it weren’t for the significant annual carrying cost associated with owning the group of names and not having a good feel for the numeric .CO aftermarket.

I don’t really think the sale is a “dose of reality” though. To  ascertain  a more accurate reality, I think we should observe a single NNN.CO sale or auction, where the market values an individual domain name instead of a group. The domain name 250.CO is currently in pre-release status on NameJet, and there are 4 bidders who have placed a $69 minimum bid. This, of course, includes the renewal (This is NOT a NameJet affiliate link).

In my opinion, this is a more accurate way of determining a value for a three number .CO domain name, although 250.CO is in all  likelihood  a better name that those Rick is/was selling. Perhaps a  significant sale price on this NJ auction will make Rick’s names more valuable. Perhaps Rick should try to auction his names on NameJet or Sedo and maximize the value on each. My bet is that will yield a higher return.

Juan Diego Calle’s STRAAT Investments Reveals gTLD Applications

Elliot Silver
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8

Earlier this morning, Paul Sloan published an article on CNET about the new gTLDs, and he mentioned that Juan Diego Calle, founder of the .CO Registry, “is going after 13 new TLDs through the investment company that backed .co Internet.” I just received a press release from Calle’s STRAAT Investments detailing the company’s newest investment in gTLDs.

STRAAT Investments is applying for 13 domain extensions, and they will also be assisting one other applicant with a 14th TLD which will be revealed publicly tomorrow. The 13 TLDs are:

  • .APP
  • .BOOK
  • .CORP
  • .DESIGN
  • .GMBH
  • .GROUP
  • .INC
  • .LAW
  • .LLC
  • .LTD
  • .MOVIE
  • .TECH
  • .WEB

Straat will be leveraging its existing infrastructure and the assets of .CO to efficiently launch their new TLDs, but the .CO team will stay focused on growing the .CO space. Each TLD under management will have its own brand team, although I am quite sure they will also leverage its learnings from the past few years marketing .CO domain names.

One big question is how potentially hundreds of new TLDs will impact .CO, and the company acknowledges that there will be an impact. According to Jose Rasco, Managing Director of STRAAT, “New TLDs will definitely add some competitive pressures to .CO when they are launched. But in the long run, they will help us in transmitting the message to the general public that there is much more to the namespace than .com, that there are credible alternatives as evidenced by our successful launch, and that there is an unmet demand for new products.”

One thing that is apparent is the corporate TLD applications. One reason many .CO are buying .CO domain names is because .CO can stand for “Company.” STRAAT likely has seen this with its clients, and they are applying for TLDs like .LLC, .LTD, .INC, and .GMBH to sell to companies using these various business abbreviations.

ICANN’s “Reveal Day” is scheduled for June 13, 2012. All gTLD applicants and extensions will be announced during a press conference.

STRAAT Press Release follows:

Read More

Sunday Updates & Tips

Elliot Silver
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3

Hope you’re having a nice weekend! Here are some brief updates and a tip on buying domain names.

  • I recently bought a domain name that I had been trying to buy since 2007. Since I use Gmail, all of my sent and received emails are archived, so I can easily search for an email from the past and can rekindle the thread. Every year, I followed up with the owner and finally got him to sell the name. Persistence pays off, and if you catch the owner at the right time with the right offer, you might get lucky.
  • No matter what email service you use, make sure it automatically archives ALL of your email  permanently  unless deleted by hand. I am pretty sure AOL and some other services expunge email after a certain amount of time, but if you have an archive of all mail, you can email people who made offers years back and keep track of inquiries. I use Gmail and it keeps everything, allowing me to rekindle old threads and see if a new inquiry matches and old one.
  • You have a few hours to nominate your favorite account manager/executive for my $500 cash award. Many great reps have already been nominated already, but I am sure there are a few who haven’t been recognized yet, despite being great at what they do. I will be posting the poll for open voting some time tomorrow.
  • I am sure you’ve seen the .CO banners and other marketing materials that use the “big ideas” branding, including a banner that’s running on my blog that says “it’s where big ideas belong.” It looks like the folks at .net have   decided to use that line, too. According to the Internet Week NY sponsors page,  “.net. is a place for big ideas.” Ironically,  .CO sponsored the event last year.
  • Being a dad is pretty f-ing cool.

My Favorite “Robert Cline” Comments of 2012

Elliot Silver
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46

There is a frequent commenter on my blog who always supports .CO, and he goes by the name “Robert Cline.” It seems that this person responds to almost all .CO articles, and in fact, he seems to respond to all articles on every single blog when it comes to .CO.

No matter what the topic du jour, if the article is about .CO or can even be tangentially about .CO, “Robert Cline” always seems to chime in with his rosy .CO outlook.

Here are a few of my favorite “Robert Cline” comments on my blog from 2012.

  • This is why I am an advocate of wiping out .com entirely in favor of requiring everyone to switch over to .Co
  • one thing I forgot to mention is that as a .Co owner we have a sense of pride.
  • Juan is King of a vast vast span of endless Kingdom. you all are nothing but dust in the wind
  • I think .Co will be the de facto for global web sites
  • .Co is everywhere. Should be a major part of anyone’s healthy domain portfolio.
  • I am going to submit for legislation a bill to require if you are a legitimate online domain establishment, to require to upgrade to .Co
  • .Co is growing at the fastest pace now and is absolutely the biggest share gainer going forward.
  • I told you all whole .com was full of junk They must shut down the whole space. Upgrade today to a more secure space .Co
  • call me what you will. jesus was called a clown at his time too. But now he is everyone’s savior, son of god. You too will think of me.
  • .Co is now the preferred way to go. I see everyday big huge companies switching their entire site from .com over to go .Co

Reading comments like this adds a bit of humor to my day, although it’s a bit sad that someone spends so much time on one topic.

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