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Buy Domain Names in Bulk and Save

There are a number of larger domain portfolio owners that sell domain names. While companies like Name Administration will generally only sell domain names at end user prices, there are companies that have fairly decent pricing. Buy Domains, for instance, has a huge portfolio of domain names, and many are well priced.

That being said, buyers can often get more reasonable deals on domain names, lower than the listed price, depending on the seller. The price discount that is offered generally depends on variables such as asking price, time of the month, sales volume, previous inquiries for the domain name, revenue generated by the domain name, and other proprietary variables that differ for each domain owner.

One piece of advice I can give you to get the best deals is to inquire about and purchase domain names in bulk. When you buy in bulk, you can generally get an even better price on the domain names.

What I do is write down a list of domain names I like from a particular company, and I inquire about the group of domain names at one time. I ask the domain owner for the best possible price on individual domain names as well as a bulk price. If I choose not to buy the list of domain names, I will go back to the domain owner and ask for a deal on the group of domain names I do like. I find companies are more likely to make deals on multiple domain names.

One other purchase tip I can give you is to try and make larger purchases at the end of the year (like next week). If a company hasn’t met its goals, wants to pad its numbers, or needs liquidity, they may be more likely to give better pricing at the end of the year.

Don’t Tell a Domain Owner Your Plans for a Domain Name

One question I frequently receive after making an inquiry on a domain name is “what do you plan to do with the domain name if we reach a deal?”

People are curious about whether I am going to re-sell the domain name or perhaps turn it into the next Google or Facebook. Some are probably a bit hesitant to sell a domain name they’ve owned for 10 years when that name could become the next billion dollar brand or be re-sold for 10x the sales price. When you think about it, the reasoning isn’t really all that sound, but it’s human nature.

Although I won’t lie to someone during a negotiation, I generally won’t give away my plans for it either. I may be very vague about my intentions or say that I haven’t figured out my plans yet, but I won’t get into details about them.

You don’t want to give them an idea about what they can do with the domain name if they choose not to sell it, nor do you want to give them any leverage in the negotiation if they know that their domain name is your only choice for what you want to do. It will generally cost you more to acquire it if you give too much information away.

Additionally, when I plan to re-sell the domain name, I don’t mention that either. Inevitably, the person will ask me to broker it and split the proceeds. I have no interest in brokering domain names.

If they’ve seen my blog (many people search for my name and arrive here), they know I buy and sell domain names so they assume I am doing that with their domain name, which may be true. The way I explain it to them is that I am only interested in taking on 100% of the risk for 100% of the reward. If they want to keep doing what they’ve been doing and hope someone comes around with a better offer, they are welcome to do so. Alternatively, I am able to pay all cash up front right away to buy their domain name.

Some people don’t like this and won’t sell their domain names knowing they are going to be re-sold. The majority of people look at the offer as likely the best they’ve received, and they happily accept, not worrying if they’re leaving anything on the table.

The Blackstone Group Acquires BX.com

In April and again in June, BX.COM Incorporated published two  separate press releases  announcing that its domain name, BX.com, originally registered in 1994, was for sale. The asking price for the domain name was not disclosed, but interested parties were encouraged to make an offer via email.

I just learned that the buyer for BX.com was The Blackstone Group, “an alternative asset management and financial services company that specializes in investment strategies, as well as financial advisory services.” The Blackstone Group, with a reported market cap of just over $17 billion, trades on the New York Stock Exchange under the symbol BX, so this acquisition makes sense.

With asking prices for 2 letter .com domain names ranging from low 6 figures to 7 figures (depending on the combination of letters), this was a fairly expensive acquisition for the company. Mike Berkens previously reported that the former domain owner had received a $272,000 bid for BX.com in June, although it’s unknown if Blackstone was that bidder or what the final sales price was.

Judging by Whois records from as early as June 29, 2011, the domain name appears to have been acquired by DNStination, most likely on behalf of Blackstone. The domain name is now registered directly to The Blackstone Group.

BX.com does not appear to be a customer-facing website. Instead, it is home to the “Blackstone Remote Access Portal,” where authorized users can log in to the site. Perhaps they are using it for email.

Thanks to  George Kirikos  for the tip.

Recent Acquisitions

I like to share some of my recent acquisitions and welcome your shares as well. Here are some of the domain names I’ve purchased in the last couple of weeks (not including names I’ve already flipped). These were either purchased via auction or private acquisition.

  • WorldTours.com
  • Examines.com
  • CoreConditioning.com
  • Orderlies.com
  • BookFest.com
  • LiteracyServices.com
  • Mohels.com (see definition)
  • SharedWebsiteHosting.com
What have you acquired lately?

Foolish Inquiry: “I Am a Domain Buyer, Not an End User”

I want to share a piece of domain buying advice with you based on an inquiry I received on one of my domain names from the Voodoo.com sales form.

In the field asking for an offer, the person replied (with spelling and punctuation corrected): “How much?  I am a domain buyer, not an end user.” Translated, it means, I am not going to offer you what the domain name is probably worth.

Although I do appreciate the fact that knowing the buyer wasn’t going to pay top dollar, I was able to save some time with the negotiation, I think it is a poor way to open a negotiation to buy a domain name. Why tell the domain owner you’re not going to pay him or her what the domain name is worth?

My reply was simple: “too much.” If the buyer was going to come close to what it would take to get me to sell the domain name, he would have asked how much is too much, but he did not.

When you’re negotiating, I think you should act in good faith, but don’t kill the negotiation before it starts. When replying to a domain forum sales post or to a domain newsletter listing, it may be appropriate to mention that you’re not going to pay end user pricing and that’s an expectation with a listing to other domain investors. However, on an unsolicited offer, it’s probably not a good idea to initially mention that you’re not an end user, unless you don’t want much of a response.

.XXX: To Protect or Not?

Someone asked a question on DomainQuestions.com that I’ve been hearing quite a bit lately: “Should I protect myself by buying the corresponding .xxx domains?” People have seen the .XXX brand protection advertising and are wondering if they need to protect their brands.

Generally speaking,  I’ve  recommended  that people apply for .XXX domain names to correspond with their important brands, only if the .XXX domain names could legitimately be used as an adult website. For instance, DogWalker.xxx wouldn’t make much sense to be used for an adult site, but Dating.xxx would make sense and could potentially be confusing once the general public knows more about .XXX and uses it more regularly.

Some more conservative brands or organizations should probably protect their brands regardless, so they don’t have to explain a .XXX site to constituents or customers who may hear about the .XXX site through the grapevine.

I’m not too worried about this for most of my brand names, so the few I want to protect, I will do my best to reserve at General Availability, which begins on December 6. For me personally, I didn’t want to spend a $60 non-refundable application fee, when I didn’t see much potential for confusion with my brands.

.XXX landrush ended yesterday, and the auctions for the domain names that have more than one entity applying for them will begin on December 12 at Pool.