Cambridge Soundworks Understands the Internet

Subscribe to Elliot's BlogCambridge Soundworks is a smart Internet-based company. Several years ago, Cambridge Soundworks had several bricks and mortar stores and a smaller online presence. Each shop always had two or three knowledgeable sales representatives on the floor at all times, with more available during their peak season. They carried high end television and speaker products, and they weren’t necessarily located in the most expensive malls or retail locations.
A few years ago, Cambridge Soundworks ditched the bricks and mortar business model and went completely online. They cut overhead, cut real estate and shop rent fees, and cut their shipping costs among other cuts. They realized that consumers typically try out products before they buy (see televisions in stores and listen to stereos in sound rooms), but most consumers will check products out in the store and return home to find better prices online. They figured that they can let consumers check out products at Circuit City or local specialty stores and then buy online at Cambridge Soundworks. It’s a strategy that’s done them well for a few years.
Cambridge Soundworks also understands domain names. Of course they built their own brand name a while back (at least in New England), so they own their own dot com domain. They also own some other strong domain names related to their business.   Among others that I didn’t notice, they own HiFi.com and SurroundSound.com (strangely undeveloped).
Now, if they would only go after Stereos.com, which currently redirects to Google, they would be in the Hall of Fame!

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

5 COMMENTS

  1. Perhaps they have tried to acquire the domain stereos.com. It is obvious they understand the value in generic domains for their business model.
    I do not see google.com selling though. =)
    ***UPDATED BY ELLIOT***

    Looks like its owned by Communicate, and the page now goes dead.

  2. This is a great story!
    I think they should attempt to acquire Stereos.com and I might even attempt to set up a deal for them.
    Regards,
    Robbie

  3. Hi Elliot:
    They also “get” traditional direct marketing practices.
    Their print ads utilize many traditional direct response tactics such as long copy, testimonials and tested offers.
    They are smart, successful and deserve to be.
    Mark

  4. Having a strong and recgonized well established brand within a particular niche is way more powerful than just any generic domain that is developed… being considered as an “authority” is what matters most both online/offline…and especially internet based businesses like gamespot choose to forward http://www.videogames.com for example to their own website for that reason. They are very smart and clever too 🙂
    Mike
    http://www.wannadevelop.com

Leave a Reply

Recent Posts

Escrow.com Announces 2023 Master of Domains

0
During the NamesCon conference today, Escrow.com announced its Master of Domains winners. The annual award celebrates "the highest grossing domain name brokers for deals...

How to Buy a Domain Name That is Owned by Someone

1
For a domain investor, buying a domain name is second nature. Investors hand register domain names, purchase domain names via expiry and private auctions,...

My 2023 Domain Industry PMC Jersey

0
For a number of years, I have created a domain industry Pan-Mass Challenge jersey to raise funds for Dana-Farber Cancer Institute. Many domain industry...

Chat.com Profitably Resold for 8 Figures

0
In March of this year, I reported on the sale of Chat.com. The domain name was acquired by HubSpot Co-Founder Dharmesh Shah for more...

First Look at my 2023 Domain Industry PMC Jersey

1
This August, I will be riding in my 10th Pan-Mass Challenge ride to raise funds for Dana-Farber Cancer Institute. I will be riding...