I’ll be honest with you right now. I have somewhat of an ulterior motive for writing this Sunday blog post. I want some fresh brownies… hint hint…
I like brownies. I also like generic domain names. It was nice to see a great generic domain name like Brownies.com being used by a company that makes and ships brownies. Fairytale Brownies is brownie company founded by friends, David Kravetz and Eileen Spitalny, who started it in 1992. The company has 30 year-round employees and 100 employees during the peak season.
The primary reason I found this company is that they own Brownies.com, which is where the company operates its business. In addition, and the impetus for my post, the company owns Brownie.com, but it does nothing with the domain name. There’s no 301 or 302 redirect, nor is there even a forward to Brownies.com.
If you visit Brownie.com by mistake, you may either end up on a dead page or quite possibly a ISP error page loaded with pay per click links. To make matters worse, since Fairytale Brownies is an Adwords advertiser, they could actually be paying Google to send what should already be their visitors to Brownies.com!
The company was smart enough to register both great generic domain names Brownies.com and Brownie.com to prevent another company from operating on the alternate, but they should be doing something with Brownie.com instead of having it error out.
PS: I love brownies 🙂