What Will Happen to Boston.com?
Yesterday, The Boston Globe announced that it is launching a subscription based service on BostonGlobe.com. According to an article posted on Boston.com, “the company has decided to split its news brands – Boston.com and The Boston Globe – into two distinct websites.”
It appears that the company plans to leave Boston.com free to use for now, and it will remain ad-supported. Boston.com will feature breaking news, sports, and weather reports, as well as classified advertising. It will also have travel, restaurant, entertainment, and hotel information. Essentially, it seems that Boston.com is going to be a beefed up version of many city .com websites found in the GeoPublishers.com network.
What will ultimately come of one of the best US city .com domain names remains of interest to me? Could the Boston Globe ultimately sell off this prized website? Time will tell if the subscription based revenue model will work.
My gut says they will have a difficult time converting Boston.com readers into paying subscribers. I don’t think it would be wise to sell of the Boston.com brand, but who knows.
What do you think will happen to Boston.com and do you think the subscription model will work?