Booth Brothers Spend Nearly $1.3m on a BAYC Ape (Updated)

Nearly a week ago, I published an article about a domain investor spending more than $500,000 USD worth of ETH on a Bored Ape Yacht Club (BAYC) ape NFT. This afternoon, Andy Booth announced that he and his brother, James Booth, paid 400 ETH for a different BAYC NFT. This one is golden with red laser eyes and a boat captain’s hat.

According to Transaction Details page, 400 ETH is worth nearly $1,300,000 USD. Wow. Apparently, this is the most anyone has spent for a BAYC ape.

As someone who has never bought or sold a NFT, I feel a little boomerish saying this, but I am floored. I know Andy and James tend to be big risk big reward domain investors, but that’s a lot of loot. Best of luck to them and to others who are buying and selling NFTs.

Update (September 6, 2021):

Booth brothers just sold this ape for nearly $3 million USD:

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. There’s an insider domainer club with BAYC, Andy and James seem to be a part of it. I’m not buying it.

    “If you don’t know who the sucker at the table is — you’re it.”

    • Agree with you Stephen– you can tell which domainers talk about APE shit in their blogs like Morgan and DShame…and others
      They brag and brag how much money they are making without any proof( show us the Tax return) and most probably the transactions are within themselves….who are the real buyers and sellers.
      Example– I sell to Stephen and let post to the world that it was sold for 50million and then Stephen sends me back my 50million…under the table,

      Show us your tax returns…trumpy

  2. i believe NFT(s) will get bigger, with digital art, works, expressions, commensurate with crypto and the critical mass adoption of AR

    But I must be old school punk, as I don’t “get” the apes and other digital creations. I see NFT as a trend, and Apes as a fad…but I could be wrong…

    It’s a clever concept, but it seems FOMO + YOLO drive these “Gone App”

    • Agree. I wouldn’t be surprised if it was sooner than 3 months. Andy and James have a bigger appetite for risk than I have, and they have been rewarded many times in the domain space as a result.

  3. I honestly feed on the hate. I entered domains in 2015 with $0 and built my business. When I read these comments all it does is incentivise me to do better. The 1 reason NFTs do so well is because people actually encourage each other rather than hate. Domainers are so jealous of other people succeeding. What a world we live in

    • You will see that in all areas of your life, even from friends that you thought were your friends. I remember speaking to you back in 2013 on DNF when you were working nearby [Japan] in Singapore and introducing me to that opportunity, had I been able to relocate. It’s great to have seen you go from that to where you are now with your brother in domains, and now in NFTs. I don’t quite understand BAYC, and therefore can’t hate on it, nor pass that angst onto you for participating in it as it’s your money. I just hope you and your brother all the best in this new venture!

    • No hate Booth but people are calling out your BS so newcomers don’t get burned. Most of the big sales are shill bidding, money laundering and tax envasion.

  4. Fortune favors the bold. Andy and James, like me, are risk takers. Willing to make educated bets that others laugh at. More often than not, those bets pay off…BIG!

    If I look around the room, the smartest people in the room are ALL investing in BAYC & NFT’s in general. In addition to domain names…

    When I look at the comments here, I see morons. Scared little puppies who are too afraid to come out of their box and explore the world around them. That world is changing rapidly and you all are dinosaurs about to get struck by an asteroid.


    WELL SAID JAMES! I also feed on the hate!

    • I don’t think personal charitable giving is anyone’s business, and my wife and I tend to contribute privately when it is not business related (ie a business colleague fundraising).

      However, only because it is public information, Andy was one of the biggest contributors to my Pan-Mass Challenge fundraiser for Dana-Farber Cancer Institute this year. James and Andy both supported my Pan-Mass Challenge fundraiser last year. I also saw that Andy was Mike Cyger’s biggest donor so far:

      Furthermore, I presume the NFT buys are a business investment for these guys. Just because someone is investing a whole lot of money does not mean they are obligated to donate to charity or should be shamed for not doing it.

  5. When you invest in alt assets you hear exactly what I see above. Every single time. People called us idiots for spending thousands on domains when the Internet was in its infancy. The difference here is that most people above are actually rooting against domain investors who ventured into NFTs. They have zero to lose yet they still want NFT investors to lose so they can be right. It says so much about those people and who they are. It is our money to lose or gain. You can easily follow along in our wallets and see what we bought, what we have, how much we made or lost. In domain investing its literally words. No proof, no numbers, just words.

    I can already tell you that all the domain investors that started in NFTs in July are going to make money. We got in when things were very cheap comparatively so rooting against us isn’t going to do much good. When/if we sell we are going to make money. I bought my apes for .58 .98 and 1.98 ETH. They may go down but pretty sure I’ll be fine

  6. If these apes are being bought and sold to the same group of people over and over in an effort to drive up prices and get interest to bring in real “outside” money, then that is a scam and i really hope that is not what is happening here. When i first heard about this i never would of thought that but there seems to be a lot of talk about it.

    if NFTs and the apes work and have value in some way (what I’m not exactly sure aside from online flex) then more power to those investing in them. i was wrong not investing in bitcoin back in 2012. however bitcoins first time hitting 10k was done through manipulation.

    • 100% correct. And most of the big sales are money laundering and tax invasion as well. These bozos like Booth and Rossner trying to act like it’s the next big thing lol.

  7. Buying digital apes is better than a lot of investments. I don’t have an ape in this fight, but I like the risk-takers, so best of luck with the NFT investments. From my POV, the investors also are buying into a community, a network of peers to explore opportunities.

    I’ll be happy when these NFT ventures upgrade to super domains with ___NFT.COM, or (Disclaimer: I own a few and have declined offers – so I’m biased in wishing the NFT folks to have success)

  8. People better begin to start calling this nonsense out for what it truly is, otherwise society is doomed. The reason stories like this rub so many people the wrong way, has little to do with the money involved, and more to do with how utterly useless and flippant others have become. The same players (Booth, Rosener Linton, etc) who keep popping up in stories surrounding NFT’s, are not surprisingly, the same players who have no shame in fueling AI and transhumanism agenda, and yet it’s insane how so many people are failing to grasp how those aren’t great things for society. This is apart of the “you will own nothing and be happy” agenda, and a true Mensch would be able to discern how this is garbage and not healthy for society, in general.

    However, as long as these type of people get paid, that is truly all they care about. Rosener in particular, goes out of his way to brag about his useless conquests on a regular basis, and it’s utterly nauseating to watch. It’s sad to see so many useless people in this industry, as they all pat each other on the back while blogs like this push the fallacy that people like this may have “great business minds” or intuition, when that couldn’t be farther from the truth. No different than other elitist-like scams, there is no shortage of behind closed door activities that the public never gets to see.

    In reality, half the problems in the world are a result of people possessing and passively rewarding this kind of soulless hucksterism. Like NFT’s themselves, these people contribute very little humanity right now. And no, publicly bragging that you donated to (insert random cause here) doesn’t actually make you a decent human, either. The reason people like Rosener and Boothe are rarely criticized is because people are concerned that doing so many end up tainting any possible future business deals that they may find themselves involved in. What a shame, since there’s more to life than just money. At some point, people need to be called out for being terrible humans.

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