“There is so much value in a good domain name.”

Jeremy Parker is the Co-Founder and CEO of Swag.com, a business that sells “custom promotional products that people actually want to keep.” The Swag.com domain name appears to have been acquired sometime in 2015, and the company was founded by Parker and Josh Orbach in 2016. I previously wrote about Swag.com and shared a bit of history about the sale of the Swag.com domain name in 2018.

Yesterday afternoon on LinkedIn, Jeremy Parker posted an update on LinkedIn about domain names and the value they can bring to a company:

While he speaks glowingly about the importance of domain names, what caught my eye was how he said that his company “started with the domain name and worked from there.” Most businesses start with the business idea and figure out the branding later. Sometimes they consider domain name availability while deciding on their branding, and sometimes they choose a brand and figure out a domain name last.

The domain name first approach seems to have worked in the case of Swag.com.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. The online business is being ruled by the domain names.

    No “good” domain names mean no business online.

    No “good” domain names mean no profit!!

    BTW- dot com is KING!!

  2. It is a domain that has a fair degree of brand appeal. That said for most companies the domain is a very small factor and there is strong degree of “survivorship bias” in this (see yesterdays DNW article).

    Just because something worked for one person doesn’t mean it normally works or is normally a big factor.

  3. We sold them Swag.com – how about some love? Everyone likes to forget that MediaOptions.com is the one out there educating these folks and getting the best domains in the World into their hands so they can become our greatest ambassadors.

    So many Monday morning quarterbacks in the domain industry! VERY FEW of us actually out there in the real world making things happen!

    The rest of you are just bloviating about Rick Schwartz’s latest pet project or whether or not .com is the market leader! LOL

    TEAM MEDIAOPTIONS is just out here ringing bells left and right!

    • “Swag.com was listed for sale for $275,000 in September of 2015 in the Media Options newsletter. In fact, in an interview 4.cn did with Andrew Rosener, he confirmed that his company brokered the sale of Swag.com.”

      That’s what I published in the original article about the sale of Swag.com, which I linked to in this current article. This article was about the founder’s comments regarding the value of good domain names – not about the sale of Swag.com.

      That’s old news.

      What have you sold lately (other than apes!!)?!

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