Jeremy Parker is the Co-Founder and CEO of Swag.com, a business that sells “custom promotional products that people actually want to keep.” The Swag.com domain name appears to have been acquired sometime in 2015, and the company was founded by Parker and Josh Orbach in 2016. I previously wrote about Swag.com and shared a bit of history about the sale of the Swag.com domain name in 2018.
Yesterday afternoon on LinkedIn, Jeremy Parker posted an update on LinkedIn about domain names and the value they can bring to a company:
While he speaks glowingly about the importance of domain names, what caught my eye was how he said that his company “started with the domain name and worked from there.” Most businesses start with the business idea and figure out the branding later. Sometimes they consider domain name availability while deciding on their branding, and sometimes they choose a brand and figure out a domain name last.
The domain name first approach seems to have worked in the case of Swag.com.