A while back, I wrote a post discussing how I don’t believe many real estate agents really understand domain names. I’ve had very limited success selling domain names to real estate agents, and it’s also been difficult for me to sell ad listings to real estate professionals on my city .com domain names.
I am taking another shot at selling a real estate domain name to an end user buyer. As with all of my domain sales to end user buyers, my sales pitch is quick and to the point.
You’ll notice that I don’t mention a sales price in the email. I like to see how many replies I receive before naming my price. If I receive 10 replies, I believe it means there’s greater demand for this one of a kind domain name, and the price will likely be higher. Similarly, if I only receive one reply, my price will likely be more affordable, knowing that my prospects are more limited.
With domain names I am not developing, my business model right now basically revolves around quick/frequent domain sales. The most important factor for me is the price I paid to acquire the domain name, and I am happy to make a quick but profitable deal, even if it’s not a home run.
Here’s the email I am sending to prospects:
I saw that you sell real estate in Bloomfield Hills, and I want to reach out to you about a domain name my company owns: BloomfieldHillsRealEstate.com.
Since I decided not to develop this domain name, I am now looking to sell it. Would your company be interested in acquiring the domain name?
Elliot J. Silver
Top Notch Domains, LLC
Please help us raise funds for the Ronald McDonald House: https://www.rmh-newyork.org/s
** This is a one time email… I found your contact information on Google.
*** Update ***
The domain name was sold to a company in Michigan this morning and is now pending escrow at Escrow.com.