For quite some time, there has been talk about whether owning exact match keyword domain names is helpful when it comes to Google search results. When it comes to Black Friday and Cyber Monday searches, I found that the exact match .com domain names, BlackFriday.com and CyberMonday.com, did very well in Google search results.
For Black Friday, I looked at 8 generic keyword searches in Google. These are popular keyword terms such as Black Friday, Black Friday Ads, Black Friday Sales, and other similar keyword terms. My research found that BlackFriday.com ranked #1 in Google for two of these eight searches, and it ranked in the top 3 results in Google for four of these searches.
TheBlackFriday.com, another website with a keyword domain name, also did very well, ranking in the top 3 results on seven of the eight searches. It ranked as the #1 result in Google for two of these general Black Friday searches.
For Cyber Monday, I looked at nine keyword searches, which I performed in the same manner as the Black Friday research. I found that CyberMonday.com ranked #1 in Google for four of the nine searches. CyberMonday.com ranked in the top 3 results for five of the nine searches.
CyberMonday2014.com, another website that covers Cyber Monday, ranked in the top 3 results for two of the nine searches. Interestingly, I did not see CyberMonday2014.com in the top 3 results for its exact match Cyber Monday 2014 search result.
As I mentioned last week, BlackFriday.com is a website owned by domain investor Kevin Ham’s company, Reinvent Technology. CyberMonday.com is owned by the National Retail Federation.
There are, of course, lots of things to consider when it comes to the research I shared above and in the previous articles I published. Even though I used incognito mode, it’s very possible my previous browsing, search history, and even my choice of browser and location may have influenced the results. In addition, the results are a look at the keywords I searched at one moment in time, and they are likely fluid. Finally, keyword searches may not be all that important to some retailers.
My research shows that when a company builds a brand on a keyword domain name, it can rank well in Google, even when competing against major brands that spend millions of dollars on marketing and advertising.
We own SinglesDayChina.com along with Double11DayChina.com lets hope these do as well in the future-thanks for this great article.
FYI, folks – this John who posted is not me and I would never have domains like that. Will the real John please stand up? That’s me…
(That’s right, Raider – I’m the real John you’ve been talking to here from time to time…)
Therein lies a problem with posting sans avatar and only a common first name 🙂
Well maybe I’ll append a little something to the end of my name, but now that you mention it, there does not seem to be any way of uploading an avatar and designating it for me. I’ve seen that with a few people here before, but no matter where I look on your site I do not see any kind of registration or link for anything like that. Perhaps you can show me the way? 🙂
Here you go https://en.gravatar.com
@ John.. Elliot turned me onto this and it’s worked great.. With a common name like John, it spares everyone the confusion.
lol.. I honestly did not think it was you, these names are so NOT YOU. 🙂
Took a quick look now and it looks interesting. I plan to set it up when I get a chance. Plus when you consider how much gravitas I have and infuse into my various treatises here, the name of the service does seem especially perfect. 😀
>”lol.. I honestly did not think it was you, these names are so NOT YOU.”
Oh, yes, thank you Raider. 🙂 Am I just not knowledgeable about such things, or do these domains have no value? lol – open to correction here.
Okay, did the obligatory quick search. At least they have some basis in reality, but…
Not the same John as above …