The Better Business Bureau (BBB) applied to manage the .BBB new gTLD extension. According to an article about the application on the BBB website, the reason the organization applied for this extension is that “A new .bbb domain would create an online community of trusted businesses and charities that would be required to adhere to the highest levels of customer service, security, privacy and transparency.”
I received an email from Rob Sequin, and he let me know about a survey that was apparently sent to members to query them about .BBB domain names. The two question survey asks:
1. Would you use .bbb as an additional marketing web address for your business?
2. How much would you be willing to spend to register .bbb for your business with a domain registrar?
One thing I found interesting was that the second question has many price points listed, with the starting price point being $50 and the high price being $300.
I would be curious to learn about the results of this survey, but I imagine they will remain private and for internal use.
The Better Business Bureau is a respected organization, and I personally use them when I am looking to hire a contractor I don’t know. I most likely wouldn’t use a service provider that had a low BBB rating, and there are many businesses who proudly share their BBB rating on their website. It remains to be seen if local businesses are willing to pay for and use the .BBB domain name extension.