Registering a new domain name is simple. All you need to do is visit Godaddy, Name.com, Register.com, Moniker.com or another domain registrar of your choice, enter your domain name and extension, give your credit card number and personal information, and you are the owner of a brand new domain name for less than the cost of lunch. It’s that easy, which isn’t necessarily a good thing.
As I can see by some of the comments on my blog and mostly elsewhere about the NewYorkNewYork.com judgment, there are a lot of people who don’t understand the legalities about owning and using domain names in a legal manner. An innocent $10 domain registration can almost immediately become a potential $100,000 liability simply by using it in a way that infringes upon another company’s trademark.
Even though it’s simple to buy a domain name and put it to use immediately, domain registrants need to know the laws with regards to properly (legally) using a domain name. The Anti-Cybersquatting Consumer Protection Act is a good place to start, and I would also say a dose of common sense would be helpful too 😉