In March, I wrote an article about how the Domain Search Tool can help you find a buyer for a domain name, and Andrew Allemann recently posted a great video illustrating how to use the tool. In short, this DomainTools tool can help you find other domain names that use your keyword string in them, and it is an exceptional tool to help you find someone to buy a domain name.
I want to give you a bit of a warning if you are using this tool though, based on something that happened to a friend of mine a week ago. It’s not the fault of the tool, but it’s more of a business risk.
Even if you are using this tool to sell a descriptive domain name, some of the people you contact may feel they have rights to your domain name, and it could open a can of worms for you. For instance, AAA[Keyword].com may seem to be a defensible domain name, but if you try and sell it to the American Automobile Association (AAA), you could run into a company that may believe it has rights to your domain name and cause more problems for you than it’s worth. Same thing for a name like DebtRepair.com, LawnHelper.com or something that sounds descriptive but may actually be a brand name.
This word of caution is primarily for terms that are potential grey areas, rather than straight up keywords, but email recipients may think they have rights regardless of whether they actually have rights. You can see that plenty of UDRPs are filed for keyword and acronym domain names to understand that this isn’t out of the realm of possibility, and when you are doing outbound marketing, you likely increase the risk.
My examples above above may bot be all that great, and this isn’t specifically related to DomainTools’ domain search tool. Whenever you are sending emails to potential buyers based on the keyword being in their primary domain name, you should know that there is a bit more risk than if you were marketing a descriptive domain name to companies in that field.
Cybersquatting lawsuits and UDRP filings are a risk in this business, and you should be aware of the risks before you try to sell a domain name.