Ask for References |
Neustar Domain Names

Ask for References


Many of my end user acquisitions and sales are the result of unsolicited inquiries. I don’t know about you, but when I receive an interesting email from someone I don’t know and never heard of before, I have my guard up more than I would when dealing with people I know.

For many end user domain buyers, dealing with domain investors can be a disconcerting experience. Many domain investors keep a low profile, aren’t backed by a corporate entity, and some may use “interesting” negotiating tactics. There ia a bit of blind trust involved in securing a deal, and offering testimonials or references from business associates may help reassure a buyer or seller.

I’ve never actually needed to provide a business reference to a domain buyer or seller before, but there have been times where I’ve offered to provide one as a means to reassure someone that my business practices are sound and that I operate above board. I think my prominent web presence with this blog and other mentions online helps give assurance to buyers, but without it, I would certainly want to have references readily available.

That being said, I am going to reach out to a few buyers and colleagues with whom I’ve done business to ask for brief references to post on my (new)  corporate website. If needed, I will send a potential buyer or seller to the page on my site so they can be assured that my business practices are sound and that I am going to follow through on a deal.

I recommend that you consider doing the same. If you don’t have a website to post these references, you may simply ask past buyers or sellers if they can be used as a reference contact if necessary. You may never need to ask that person for a reference, but if you do, it’s good to know you’ll get it.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (2)


    References are good to have on a personal basis, but they become “testimonials” when dealing with a company.

    April 10th, 2012 at 6:08 pm


    Great article Elliot, thank you for sharing.
    Greetings from Berlin

    April 11th, 2012 at 4:52 am

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