I want to share an update about the success of Slang.org, a website that was launched in December by Media Options. When I published my article about Slang.org several months ago, I promised that I would follow up, and Andrew Rosener was kind enough to give an update on how this search engine play is performing.
According to Andrew, “the site is kicking ass.” Slang.org is now seeing 7,000 unique visitors per day, and it makes $25 a day in revenue. The primary reason for why it is doing so well is that the website currently ranks on page one in Google for almost 4,000 words or phrases. That’s pretty solid considering there are 10,000+ pages indexed in Google on the website.
In addition to seeding the website with definitions of popular slang words, Slang.org also relies on user and visitor submissions. Andrew reports that the website is currently seeing somewhere around 20 user submitted slang terms per week.
While $25/day might not seem like a lot of money to some people, that’s close to $10,000 in annual revenue with minimal ongoing marketing, advertising, and upkeep costs. I am sure they spend time to keep spam off the website, but it’s a nice revenue stream that will probably continue to grow until Media Options decides to sell the website.
If you have any questions about Slang.org and its growth, I am sure Andrew would be happy to share some insight with you.