Andrew Rosener: is "Kicking Ass" |
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Andrew Rosener: is “Kicking Ass”


Slang.orgI want to share an update about the success of, a website that was launched in December by Media Options. When I published my article about several months ago, I promised that I would follow up, and Andrew Rosener was kind enough to give an update on how this search engine play is performing.

According to Andrew, “the site is kicking ass.” is now seeing 7,000 unique visitors per day, and it makes $25 a day in revenue. The primary reason for why it is doing so well is that the website currently ranks on page one in Google for almost 4,000 words or phrases. That’s pretty solid considering there are 10,000+ pages indexed in Google on the website.

In addition to seeding the website with definitions of popular slang words, also relies on user and visitor submissions. Andrew reports that the website is currently seeing somewhere around  20 user submitted slang terms per week.

While $25/day might not seem like a lot of money to some people, that’s close to $10,000 in annual revenue with minimal ongoing marketing, advertising, and upkeep costs. I am sure they spend time to keep spam off the website, but it’s a nice revenue stream that will probably continue to grow until Media Options decides to sell the website.

If you have any questions about and its growth, I am sure Andrew would be happy to share some insight with you.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (16)

    Jeff Edelman

    Congratulations to Andrew. That is a nice little revenue stream considering I’m sure that Andrew and his team won’t have to put much time into it now.

    March 28th, 2014 at 3:32 pm

    Andrew Rosener

    Yeah – the site is almost 100% automated. All we have to do is approve or decline new submissions. Very happy with the performance and growth so far.

    March 28th, 2014 at 3:37 pm


      Solid move for this domain name. Any lessons learned you want to share when launching this site? Always interested in insight.

      In reply to Andrew Rosener | March 29th, 2014 at 9:13 am

      Matthew Crowder

      Brilliant idea and execution. Simple, useful, and fills the need for a generic slang site better than any out there now. But the AdSense ads have to be changed. You’ll make TONS more money if you change the background of the 2 AdSense units from white to match the gray background of the site. Blend them in.

      In reply to Andrew Rosener | March 29th, 2014 at 10:56 pm

      Joseph Slabaugh

      Hey your captcha wont let me submit anything, but here is one you should add on SMH:

      Acronym for ‘shake my head’ or ‘shaking my head.’ Usually used when someone finds something so stupid, no words can do it justice.

      Currently you have a definition I have never heard, shake my hand.

      In reply to Andrew Rosener | March 30th, 2014 at 6:11 am

    Domo Sapiens

    “Veni, vidi, vici”


    Asa rule of thumb domainers make terrible developers and viceversa….
    nice exception.

    March 28th, 2014 at 3:46 pm


    andrew… your capcha isn’t working right now. that is all.

    March 28th, 2014 at 4:15 pm

    stuart walker

    Still needs to be proof read in some places.

    Various errors but as a money spinner then kudos. As a wiser person than me said “you need to be making money whilst asleep …”

    March 28th, 2014 at 4:37 pm

    Mark M

    Google doesn’t like duplicate content

    March 28th, 2014 at 5:02 pm


    Turned a $5-10K name, into a $50K operating website.

    March 28th, 2014 at 5:29 pm


    Congratulations to Andrew Rosener, the data on is impressive.

    I know that Andrew Rosener is quite happy to critique newbie and novice domainers domains, so I’m sure he won’t mind me being constructively critical about the website

    On visiting I was under the impression the site belonged to but this appears to be a banner, the site is too text heavy and basic for a platform receiving that amount of traffic, I would produce a more graphical friendly interface, and spend money on design.

    It’s a shame that domainers spend good money on a domain, create a site with good infrastructure but haven’t spent a cent on design. Just doesn’t make sense.

    But that might distract from the PPC. If your only goal is the click rather than user pleasure/and the click its rather obvious.

    Nothing personal, just an observation.

    March 29th, 2014 at 9:33 am


    I wonder how do they make $25 a day. They don’t sell anything don’t have any banners on it’s website. Is there something I don’t understand about it ???

    March 29th, 2014 at 1:53 pm

    stuart walker

    I dont know what adblockers you may have John but the site has plenty of728x90 ,160×600 , single text lines of Adsense content as well as using infolinks advertising

    March 29th, 2014 at 6:37 pm


    Get that RPM up bro.

    March 29th, 2014 at 11:37 pm


    I can not see any adds, banners, Adsense

    April 3rd, 2014 at 3:08 pm

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