“Alert:” Capital One Air Horn Domain Name Confusion

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Check out this Capital One television commercial running during the NCAA tournament (embedded courtesy of iSpot.tv). Listen to NBA legend Charles Barkley when he hollers out a domain name at around the 15 second mark of this commercial:

Sure sounds like he said “AirHorns.com.” If anyone navigated to AirHorns.com after seeing the commercial, they would probably see a SSL certificate error (I did on Chrome). If they were daring enough to ignore the error message, they wouldn’t end up on a website owned by Capital One. AirHorns.com seems to be owned by a company called Grover Products Company. As you might imagine, this company sells air horns.

Adam Strong, CEO and Co-Founder of Evergreen.com noticed this and called out Capital One via Twitter for the domain name confusion they created:

Apparently, Capital One bought and uses Air-Hornz.com for its humor website. If you pause the commercial and look at Charles Barkley’s phone, you can see it says Air-Hornz.com in tiny letters for a brief moment. Interestingly, they use Capital.One for a url shortener on Twitter, so they clearly know a bit about domain names.

Hopefully the company that owns AirHorns.com fixes that SSL error and Capital-izes on the confusion.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

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