I have found that the commission structures for domain name sales at Afternic and GoDaddy are confusing. Depending on the type of sale listing and how the buyer found a domain name, the commission percentage could vary pretty widely. This is being simplified going forward.
Afternic and GoDaddy is in the process of emailing customers to announce a change to the commission structure to make it more simplified and straightforward across the two brands. Instead of having to think about the type of listing and promotion to determine the commission rate, the new commission structure is strictly based on the sale price of the domain name.
The commission structure for aftermarket domain name sales on GoDaddy and Afternic is as follows:
- $50-$5000 @ 20% ($15 minimum)
- $5,000-$25,000 @ $1,000 +15% of amount over $5k
- $25,000+ @ $4,000 +10% of amount over $25k
The company has set a minimum listing price of $50 for buy it now auctions and a $100 minimum for premium listings. They are also setting a $20 minimum listing price for 7 day auctions and offer/counter offer domain listings.
For customers selling domain names at GoDaddy, the commission change will result in more proceeds to the seller. For customers selling on Afternic, the commission rate is going to cost a bit more. I suppose you can look at it as paying for the added GoDaddy network exposure.
Customers of both companies will receive an email notifying them of these changes, if the email has not already arrived.
As always, your feedback is welcome, and I am sure GoDaddy will address comments and concerns.